Post on 15-Jul-2015
For Marketing Your Property and Destination with
Social Media
Hoosier Hospitality ConferenceApril 21, 2015
Get these slides here::http://sarahtpage.com/HoosierHospitality/
WHYShowcase things to see
and do in the destination
Increase followers and engagement on @ExperienceColumbusaccount
Encourage use of common hashtags like #ExpCols and #CbusFoodScene
HOW Post original content when possible
Comment and like photos with Columbushashtags
Repost exceptional photos that use Columbus hashtags
RESULTS95% of photos are
reposted images
During 2014:
Photos tagged with #expcols increased 191%
Followers increased 107%
Interactions increased 55%
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
WHYCreate awareness of
Bastrop’s “Buy It In Bastrop” shop local initiative
Promote the many ways to enjoy downtown Bastrop
Build a repository of photos
Increase @BuyBastropTXInstagram followers
HOW
Ran Dec. 1-31, 2013
Contest announced on Facebook, Twitter, & Instagram
Photos must depict shopping, food, and fun during the holidays
Must use #BastropHolidays
Weekly winners
Fan vote for grand prize
$200 shopping spree in a Bastrop store
RESULTSFacebook likes
increased 29%
Instagram fans increased 35%
126 contest entries
68 new photos to promote downtown Bastrop
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@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://sarahtpage.comsarah@sarahtpage.com
512.914.8873
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