business secrets you should know, before you become an

Image Consultant

Sylvie di Giusto | Executive Image Consulting | New York

20

“Say what you do. Do what you say.”

YOU DON’T NEED A LOGO.

YOU NEED A

Image courtesy of [Naypong,] / FreeDigitalPhotos.net # 01

Choose a Niche(or even better, create one)

Image courtesy of [mack2happy] / FreeDigitalPhotos.net

“It will be easier for you to target your clients, and easier for your clients to target you - the authority in this field!”

# 02

Image courtesy of [digitalart,] / FreeDigitalPhotos.net

“Before you commit to a new client or project ask yourself:

‘Is this the business that I am in?’If not, turn it down or give it away. “

Saying NO to one thing allows you to say YES to something else

# 03

Know your Hunting Ground

“Knowing more equals earning more. It’s as simple as that.”

# 04

yourself, clients, region, competition, trends, outside your industry ...

There might be a “hidden” customer

Image courtesy of [sippakorn] / FreeDigitalPhotos.net

“Use her, listen to her, include her, value her, pamper her ... but never ignore or fight her.”

# 05

You arebetter than

“Offer something that’s worth paying for it.”

Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net# 06

Don’t be cheap.

Image courtesy of [David Castillo Dominici] / FreeDigitalPhotos.net # 07

“Because you don’t want cheap customers!”

Create your own definition of success.

“Stick with them and

IGNORE

definitions set by others.”# 08

Don’t be cheap.

Image courtesy of [Vlado] / FreeDigitalPhotos.net

Don’t quit your day job, yet!“Cash flow is the

lifeblood of your business.”

# 09

You are anLook like an

“Practice what you preach!If you don’t like that idea, choose another career.”

24/7

Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net

Image Consultant

# 10

Do people know how much you know?

If not, start telling them.

Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net# 11

“ If you don’t take charge of your personal

and business reputation someone else will.”

Image courtesy of [digitalart, Gualberto107, nuttakit, foto76, Boykung, chrisroll] / FreeDigitalPhotos.net

SKIP THE 80’s

“Image Consulting is so much more than giving them awkard names for their body shapes and draping them with colored fabrics.”

# 12

READ!“Learn from people smarter than you.”

# 13Image courtesy of [adamr] / FreeDigitalPhotos.net

THAT EVERYONE DOES IT, because everyone thinks you have to do it.

The Problem with Social Media is

“But, you have to do itthe right way.”

Image courtesy of [KROMKRATHOG] / FreeDigitalPhotos.net# 14

YOU ARE A NEEDLE IN A HAYSTACK

“The truth is that the world doesn’t need one more Image Consultant, one more Website, one more Blog, one more Tweet. There are already enough out there. Stand out! Be visible! And make it easy for people to see YOU.”

# 15

“I believe in the power of technology.” Get what you need to keep yourself productive, organized and up-to-date.

Image courtesy of [emptyglass] / FreeDigitalPhotos.net

YOU run your business. Don’t let your business run you.

# 16

Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net

Build your own Advisory Board.“Too often, we think we have all the answers and are the only people who can really get things done. Don’t be shy to ask for help.“

# 17

Image courtesy of [gubgib] / FreeDigitalPhotos.net

“NEITHER DOES IT TAKE A LOT OF MONEY NOR TIME TO LET THEM KNOW THEY ARE VALUED.”

APPRECIATE YOUR CLIENTS

# 18

Image courtesy of [digitalart,] / FreeDigitalPhotos.net

I lovemyself

“Take care and stay safe.”

# 19

“ ... but that’s the fun of it!“

# 20Image courtesy of [bplanet] / FreeDigitalPhotos.net

Your business will never be perfect, never be easy, never be done ...

Sylvie di Giusto is a professional Image Consultant

and Personal Branding Strategist in New York City.

Furthermore, she offers Business Coaching Services

to her fellow Image Consultants, and those who want

to become successful in this competitive industry.

THANK YOU

DANKE | MERCI | XIE XIE | GRAZIE | GRACIAS | ARIGATO ...

Connect with Sylvie ...

8 Spruce Street | New York, NY 10038 | United States

+1.267.303.7577

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