Transcript of 2 mastery journey goal stephen williams
1. Stephen L. Williams, Sr.
2. 1. Someone who is interesting in being a mentor. 2. Knows
internet marketing 3. Good communicatory 4. Run or works for a
successful company 5. Willing to take the time to mentor 6. Willing
to back away if the relationsip does not work.
3. 1. Brian Clark * CEO CopyBlogger Media *
http://www.copyblogger.com/ 2. Kurt Noew, * CEO Customer Magnetism
* http://www.customermagnetism.com 8006107625 3. Peter Cammarata *
CEO ThinkBigsites.com.* http://www.thinkbigsites.com. 480-699-7527
4. Vikash Sharma, Co-Founder and director @ Sparx IT Solutions Pvt.
Ltd. A2, Lohia Road, A Block, Sector 63, Noida, Uttar Pradesh,
201301 0120 473 5100 5. George Johnson, Jr., Director of Integrated
Marketing and Public Relations, Oakwood University, 7000 Adventist
Blvd NW, Huntsville Al 35896, Tel: 256 726 7000 6. Musa Aykac - UK
SEO & Internet Marketing Expert, Digital Connected
://www.digitalconnectedmedia.com/Digital Connected Media Ltd,
Company Reg No. 7067187, Unit 8 The Oak Trees Business Park,
Orbital Park, Ashford, Kent, TN24 0SY Tel: +441233 502884
4. It is my plan to contact George Johnson Jr. from Oakwood
University volunteer to do Internet Marketing for the
University.
5. Join the following clubs: Social media club Student branding
society Creative Writing Club
6. Subscribe to visibility magazine- the magazine for online
marketing strategies. Subscribe to website magazine.
7. GOAL: Understand what it means to be a successful graduate
student, and a master of Internet Marketing 3 Strategies to achieve
goal: Read Mastery by Robert Green and practice the concepts
learned. Complete up and running with LinkedIn at Lynda.com.
Outline my mastery plan.
8. Goal: Understand internet marketing strategies and SEO along
with their impact on business and the best strategic method for
success. 3 Strategies to achieve goal: Complete Lynda.com Google
analytics tips. Understand the Search Engine Ranking system.
Understand internet marketing assessment and use this assessment on
at least 1 website.
9. Goal: Learn to use storytelling principles to strengthen a
business and deliver a superior customer experience and develop my
own personal brand identities. 3 Strategies to reach goal: Develop
my personal brand identity. Create my own mission statement.
Complete Lynda.com Business Storytelling.
10. Goal: Learn how to develop Internet marketing plans that
incorporate consumer behavioral analysis. 3 Strategies to achieve
goal: Get a proper understanding of what motivates consumers to
buy. Internalize Personalized marketing and run a personalized
marketing campaign. Read article on EBSCO on Impact of Video
Quality on user Engagement.
11. Goal: understand the web design principles used to enhance
search engines to find a website and to accomplish marketing goals.
3 Strategies for achieving goal: Learn and understand all web
design principles. Design my own website and included proactive SEO
web design principles. Read EBSCO article: Using customer-focused
research and design to build a self-service online store: a case
study.
12. Goal: To understand how a company establishes which new
media approach will accomplish its marketing goals. 3 Strategies to
achieve goal: Complete course Social marketing with Facebook and
Twitter at Lynda.com. Understand all the channels of new media.
Read EBSCO article: Understanding new media.
13. Goal: to identify the many components of Internet marketing
and examine their unique marketing approach. 3 Strategies to
achieve goal: Identify, explain and demonstrate the various advance
internet marketing strategies. Watch course email marketing secrets
on lynda.com. Read EBSCO article, Surviving the dark side of
affiliate marketing
14. Goal: To understand Organic search methods, directory
listings, and paid placement tactics and how they affect
search-marketing goals. 3 Strategies to achieve goal: Fully
understand Advance SEO Technique and tools. Run a paid placement
campaign Read EBSCO article. Search Engine Optimization.
15. Goal: To examines proactive public relations methods that
are unique to the Internet. 3 Strategies for achieving goal:
Understand online media relations. Understand interactive public
relations. Read EBSCO article Internet technologies and trends
transforming Public Relation by Paul Christ.
16. Goal: Analyzing web metrics to create and provide a
measuring system that defines a trend or characteristic within a
companys Internet marketing structure 3 Strategies to achieve goal:
Understand the difference between search and strategic analysis.
Understand the use of web metrics. Read article: Understanding the
discipline of web content strategy from EBSCO.
17. Goal: Understanding the Internet and the Law 3 Strategies
to achieve goal: Get understanding of Internet privacy issues. Get
of the Internets impact on intellectual property. Read Web
accessibility, libraries and the law from EBSCO.
18. Goal: Learn how to analyze the best campaign strategies and
how to create these campaigns. 3 Strategies to achieve goal:
Understand the various internet campaign strategies. Run a personal
internet marketing campaign using at least 1 of the strategies. Do
Lynda.com Course, Exploring social media marketing by Anne
Concepcion.