Confidential 10/7/2013 1

AGILE TOUR YEREVAN05, October, 2013

ADDING CUSTOMER INSIGHTS INTO YOUR AGILE PROCESS

OVERVIEW

Introduction

Let’s talk about requirements

User needs

Integrating the user into the “machine”

Questions and Your Thoughts

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ABOUT THE SPEAKERS:

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Jennifer FraserDirector of DesignMacadamian

Ayesha KhanDevelopment ManagerMacadamian

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If you are trying to create a great user experience with your software then you need to stop thinking about user requirements.

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Requirements are kind of like an agile process:

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Requirements are kind of like an agile process: a lot of people say they have them, but what they are, means completely different things to each person

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Requirements

Requirements

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Ottawa10 UX70 Engineering

San Mateo4 UX4 Engineering

Yerevan2 UX51 EngineeringCluj

0 UX15 Engineering

+ many, many contractors!

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Requirements

Requirements

Requirements

RequirementsRequirements

Requirements

Requirements

Requirements

Requirements

RequirementsRequirements

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RequirementsRequirements

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Product Strategy Workshop

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Product Strategy Workshop otherwise known as:UX Strategy WorkshopProduct Definition WorkshopProduct Deep-diveetc…

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Agenda An Introduction to Experience Strategy (9:00AM – 10:00AM)

Business Requirements & Analysis (10AM – 11:00AM)

Break (11:00AM – 11:15AM)

Stakeholder Value Chain (11:15AM- 12:00PM)

Lunch (12:00PM – 1:00PM)

Customer Experience Vision For Product (1:00PM- 2:30PM)

Break (2:30AM – 2:45PM)

Deep Dive of Job Creation Process (2:45PM- 4:45PM)

Wrap Up

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Business Requirements and User Needs

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Business Requirements and User Needs

and Technical

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business

technologyuser experience

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business

user experience technology

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business

technologyuser experience

where themagic happens

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business

user experience technology

USER NEEDS

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“As an end user, I can set user preferences of an existing connection or network profile including DNS, gateway, proxies, PAP/CHAP, WINS, user and password prompt.”

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Persona and Use Scenarios

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Agenda An Introduction to Experience Strategy (9:00AM – 10:00AM)

Business Requirements & Analysis (10AM – 11:00AM)

Break (11:00AM – 11:15AM)

Stakeholder Value Chain (11:15AM- 12:00PM)

Lunch (12:00PM – 1:00PM)

Customer Experience Vision For Product (1:00PM- 2:30PM)

Break (2:30AM – 2:45PM)

Deep Dive of Job Creation Process (2:45PM- 4:45PM)

Wrap Up

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Customer Experience Vision For Product (1:00PM- 2:30PM)

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PERSONNA

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USE SCENARIOS

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WORKFLOW DIAGRAMS

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WORKFLOW DIAGRAMS

PUTTING THE USER INTO THE MACHINE

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UX

Product Backlog

Sprint Planning+ Task Breakdown

Demo

2 WeeksDaily• Patch• Code Review• Continuous

integration• Test• Bugs

Task 1

Task 2

Task 3

USE SCENARIOS

User Research

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UX

Product Backlog

Sprint Planning+ Task Breakdown

Demo

2 WeeksDaily• Patch• Code Review• Continuous

integration• Test• Bugs

Task 1

Task 2

Task 3

USE SCENARIOS

User Research

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“As an end user, I can…

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USE SCENARIOS

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CONTACT US

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Ayesha KhanDevelopment Managerakhan@macadamian.com

Questions?Thoughts?Stories to share?

Jennifer FraserDirector of Designjennifer.fraser@macadamian.com