As an elite PR consultancy firm, PRima aims to provide first-class services for our clients

Club for students

Main aim: PR students at Murdoch University

Network Socialize Work experience

SWOT SWOT ANALYSIANALYSISS

Strengths: Wide potential consumer base.

Weakness: Lack of promotion of . Lack of networking opportunities Lack of support by PR professionals

Opportunities: Bringing PR students together

Threats: Just a social club with no emphasis on PR

MESSAGMESSAGEE

MESSAGMESSAGEE

… … Because you Because you think aheadthink ahead.

Pure provides an active social life Pure provides an active social life while offering first class opportunities while offering first class opportunities

to get a first class career.to get a first class career.

Target Target PublicPublic Primary Target AudiencePrimary Target Audience

Focus on 1st and 2nd year internal studentsFocus on 1st and 2nd year internal students PR students at Murdoch University –PR students at Murdoch University –

Major: PRMajor: PR Double major: with PR as one of Double major: with PR as one of

themthem Minor: PR Minor: PR

Secondary Target AudienceSecondary Target Audience Potential students Potential students Third year studentsThird year students

ObjectivesObjective 1:

To recruit 40% of internal PR students in Murdoch University as members by February 2010.

Objective 2:Reach an average member attendance of 70% to social events until February 2010.

Objective 3:Attain a minimum of 5 professional public relations consultant contacts by February 2010.

Strategic DevelopmentStrategy 1:

Generate publicity for Pure through both media and other promotional activities (by giving information to target audiences).

Strategy 2:Increase frequency of meetings and social networking events to increase member attendance and maintain brand loyalty to Pure.

Strategy 3:Foster work experience opportunities and relationships between members and public relations practitioners through increased social events.

TacticsStage 1: Stage 1: RecruitmentRecruitment

Introduce upcoming recruitment event and give brochures at all PR and media studies lectures.

Utilize local Murdoch Radio for promotion.

Icon on My Murdoch for PR students

Presentation of gift bag upon confirmed membership.

Events- Orientation Week Semester 1 & 2Orientation Week Semester 1 & 2- Open Day- Recruitment EventRecruitment Event

Tactics

Stage 2: Stage 2: Retaining MembersRetaining Members Regular emails on latest updates Events

Purification

Stage 3: Stage 3: PR professionalsPR professionals Event

Pure NightPure Night

Orientation WeekOrientation Week

Orientation WeekOrientation Week “Blackout”

Light sticks “Pure”

“Join Pure”

Lights on- Banner ‘Join Pure for an active PR life’ incl. reference to stall outside

PurificationPurification

Casual get-togethers at the Tavern

After classes, 5pm – 8pm

Sausage Sizzle- Gold coin donation

Pure Members 15% off drinks

Pure DayPure Day Extensive Re event at Bush Court Personalized PURE T-shirt upon membership

Guest lecturer sharing experience

Pure NightPure Night

Theme: ‘Pure White Glamour’

Opening held by Pure

Introductory speeches by PR professionals• Question and Answer Session• Booze and Schmooze

Dinner & Dance

TimelineTimeline

February

•Orientation Week

March

•Purification

•Quantitative

April

•Pure Day

May

•Purification

•Survey

June

Semester 1

Semester 2

August

•Orientation Week

•Open Day

September

•Purification

October

•Pure Night

November

•Purification

December

•Purification

•Survey

July

January

February

FinancialsFinancials

62%

4%1%

1%1%

31%

Expenditure

100 Showbags

Sundowners

O-week

Recruitment Event

Flyers

Ball

EvaluationEvaluation

Beginning (March): Quantitative Research Modification phase (May): Informal

Evaluative Research (February): Mixture of closed and open ended

Because you Because you think aheadthink ahead