1520 tablet medialets showcase

Post on 12-Dec-2014

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Transcript of 1520 tablet medialets showcase

A PRIMERFOR TABLET ADVERTISING

Eric Litman, CEO, Medialets

@medialets

http://www.medialets.com/

TOP BRANDS ALREADY LOVE TABLETS

THEY WERE BORN RICH.

TABLET ADS DIDN’T GET RICH QUICKLY.

Rich execution for Chase Sapphire® by T3 and

Medialets launched in The NYTimes iPad app the same

morning the iPad was first available for purchase.

TABLETS ARE RELEVANT FOR:

MOBILE BUYERS

DIGITAL BUYERS

TELEVISION BUYERS

RADIO BUYERS

PRINT BUYERS

ALL OF THE ABOVE

TABLET AD STANDARDS ARE STILL TAKING SHAPE

Tablet app design, functionality, and ad placements can vary significantly.

TABLET ADS DON’T STOP AT THE TOP OF THE FUNNEL

A PRIMERFOR TABLET ADVERTISING

Eric Litman, CEO, Medialets

@medialets

http://www.medialets.com/