Post on 29-Nov-2014
description
citizenbaysimply does it
.15 tips on pitching your ideas to your client.
citizenbaysimply does it
1.know your identity.
citizenbaysimply does it
citizenbaysimply does it
.blue note.
citizenbaysimply does it
.factory.
citizenbaysimply does it
citizenbaysimply does it
citizenbaysimply does it
.identity of the company too.
.here is how some Media Agencies describe themselves.
citizenbaysimply does it
.some describe themselves.
ThinkerPioneer
World class creativityIndependent
CuriousInnovativeConnected
Change leaderPassionate
Entrepreneurialflexible
Active engagementConnectionsCaptivationIntegrated
citizenbaysimply does it
.some highlight process.
InsightsProductivityResourced
Media Comms PlanningIntegrated servicesLeadership strength
EvaluationEconometric modelling
Smart analyticsIntelligenceKnowledge
citizenbaysimply does it
.some showcase their broader offer.
Diversified servicePartnerships
DigitalAdvice/consultancy
Management consultancy
citizenbaysimply does it
.others focus on the execution & output.
Faultless executionDeliver business value
DoerROI
InvestmentSurprising results
Profitable clientsFamous clientsTransformation
Business innovationMarketing results
citizenbaysimply does it
.clients not getting that point of difference.
.the pitch is a moment to cultivate client trust & engagement in your company values.
citizenbaysimply does it
2 .identity is not just visual.
citizenbaysimply does it
.johnny osbourne helped me win a client.
citizenbaysimply does it
3 .be yourself.
citizenbaysimply does it
.the CV.
citizenbaysimply does it
citizenbaysimply does it
4 .Create the environment for ideas.
citizenbaysimply does it
.ideas come from here?
citizenbaysimply does it
.or here in the park?
citizenbaysimply does it
5.be curious.
citizenbaysimply does it
6.Know your stuff from multiple angles.
.business plan..sales team perspective.
.people’s experience of the brand.
citizenbaysimply does it
7.know the essence of your idea.
citizenbaysimply does it
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citizenbaysimply does it
8.storytelling.
citizenbaysimply does it
.inspiration.presentation.
citizenbaysimply does it
9.know the people on the other side.
citizenbaysimply does it
.rational..emotional..structual.
citizenbaysimply does it
.clients, not client.
citizenbaysimply does it
10.Two techniques.
citizenbaysimply does it
citizenbaysimply does it
citizenbaysimply does it
.blah blah blah.
Fill me in first…
citizenbaysimply does it
11.preparation is everything.
citizenbaysimply does it
.preparation is everything.
.spelling. .So disable spellcheck.
.the right names.
.timing.
citizenbaysimply does it
12.the pitch or presentation is
theatre.
citizenbaysimply does it
.the pitch is a piece of theatre.
.inspire. .lift.
.move. .surprise.
citizenbaysimply does it
13.defy convention.
citizenbaysimply does it
.defy convention.
.audio visual.
.400 Powerpoint slides.
.no powerpoint at all.
.one infographic.
.just have a conversation.
citizenbaysimply does it
14.this is business, not entertainment.
citizenbaysimply does it
.this means business..know the numbers.
.deliver it in their language, not yours.
.they expect you to be shaky on their business.
.surprise them.
citizenbaysimply does it
15.the perfect close.
citizenbaysimply does it
The perfect close.don’t fake it.
.confirm why they should do business with you.
don’t be who you are not.
citizenbaysimply does it
paul@citizenbay.net
+44 (0) 7963 525 664
@citizenbay