15 Social Media Stats to Share with your

YOUR BUSINESS LEADERS

BUSINESS USES FOR SOCIAL MEDIA •  Marketing •  Sales & Business Development •  Recruiting •  Employee Listening & Communication •  Employment Branding •  Learning & Development

SO MANY USES AND YET…

Business leaders & executives struggle with use and

application, but it’s not about them.

WHY THIS DECK EXISTS

So that you may share with your leadership the how, what and

why social media is being used by job seekers & employees.

WHY THIS DECK EXISTS

Feel free to use the information on these slides and make this

deck your own to facilitate conversations.

Adding a photo makes you 36x more likely to be

found on LinkedIn. Source: bit.ly/LinkedIn-stats

15 SOCIAL MEDIA STATS

Globally, Facebook users spend an

average of 50 minutes per day on their

products. Source: bit.ly/Facebook-global

Number of LinkedIn Profile Views in Q1 of 2016 was 45 billion. Source: bit.ly/LinkedIn-stats

15 SOCIAL MEDIA STATS

We spend 17 minutes a day on YouTube.

Source: bit.ly/LinkedIn-stats

51% of recruiters Google a candidate as part of the

recruiting process. Source: bit.ly/social-media-stats

15 SOCIAL MEDIA STATS

There are more

mobile phones than toothbrushes.

Source: bit.ly/mobile-toothbrush

1,471 people listed ‘Hugs’ as a skill on their

LinkedIn Profile. Source: bit.ly/LinkedIn-stats

15 SOCIAL MEDIA STATS

90% of job seekers use their mobile phone

in their job search.

Source: bit.ly/mobile-toothbrush

LinkedIn is the #1 social media tool for recruiters. Source:bit.ly/social-recruiting-stats

15 SOCIAL MEDIA STATS

Source: bit.ly/RIP-twitter

Twitter is the third most popular search

engine.

Source:bit.ly/social-recruiting-stats

Only 13% of Millenials (13-34 yo) use LinkedIn.

15 SOCIAL MEDIA STATS

Source: bit.ly/RIP-twitter

21% of Buzzfeed’s web traffic comes from

Snapchat.

Source: bit.ly/LinkedIn-stats

LinkedIn reaches 37% of the U.S. population.

15 SOCIAL MEDIA STATS

Globally, Facebook users spend an

average of 50 minutes per day on their

products. Source: bit.ly/Facebook-global

Source: bit.ly/recruiter-2015

96% of recruiters use some form of social media

when interviewing & hiring.

15 SOCIAL MEDIA STATS

•  Your senior leaders are open to: – Listening – Learning – Experimenting – Failing – Having Fun

MY HOPE

Jessica  Miller-­‐Merrell  @jmillermerrell!www.workology.com!

sources GOOD LUCK!

LinkedIn: b4j.co/jmillermerrell!