+ ImaginationScience

13 Incredibly Creative Examples

of Direct Mailand 10 reasons why

they POP

NEXTPREV

2

What’s the hardest thing to do with a direct mail

piece?

Getting the recipient to open and read it! Here are examples that you can’t help but open!

NEXTPREV

3

1.Make the piece tactile!

This mailer turns into a functional record player!

NEXTPREV

4

1.Make the piece tactile!

This mailer drives the point home with cholesterol awareness

NEXTPREV

5

2. Have the piece develop a sentimental connection!

Imagine stuffing your wallet with winnings from this casino!

NEXTPREV

6

3. Establish an emotional connection

In this piece, the threat of home security becomes real and imminent

NEXTPREV

7

4. Take the recipient on a journey!

Creativity can bring your experience into the hands of your customer

NEXTPREV

8

5. Make it a hands-on experience!

In this example, the recipient puts in a little work and has a functional result they might tell friends about!

NEXTPREV

9

6. Let it serve as a reminder

What better way to remember to get an oil change?

NEXTPREV

10

7. Have a little fun with your customer!

NEXTPREV

11

8. Incorporate Technology!

In this example, a video and an augmented reality experience accompany the mailer!

NEXTPREV

12

9. Use the elements!

This amazing mailer changes color when exposed to the sun

NEXTPREV

13

This amazing mailer reveals its message when run under water

NEXTPREV

14

10. Have FUN!

The most important element of making a creative direct mailer is to

have fun!

NEXTPREV

15

10. Have Fun!

This mailer from Land

Rover provides a “survival

Guide” that is printed on

edible paper with edible

ink!

NEXTPREV

16

Thanks for viewing this SlideShare!

SourceLink1.866.947.6872

info@sourcelink.com