www.netmera.com

www.netmera.com

About us

Atila MadakbasGM UK & Ireland

Cigdem Bagbakan CaganMarketing Director

Follow us on Twitter: @netmeraSend your questions to cigdem@netmera.com or DM to Twitter account

www.netmera.com

Tip 1:

71% make product searches on mobile devices54% abandon in store purchasing to check product data online

www.netmera.com

Tip 1:

53% smart phone users purchase from mobile devices

www.netmera.com

Tip 1:

56% likes location based offers57% use smart phone to look for

vouchers

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Tip 1:

71% use their smart phone to check new products (Window shoppers)

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Tip 2: Be preparedTip 2:

Did you optimize your marketing campaigns to mobile?

• Mobile Website• Responsive design in emailing• Mobile targeted Ads• SMS campaigns

www.netmera.com

Tip 3:

Great for mobile search and promoting app downloads

Better engagementBetter UXFeels more secure

Power of native apps and web technologies

combined

Multi platform solutionEasier to make changes

www.netmera.com

Tip 4:

Product discovery• Search• Categorization• Recommendation

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Tip 5: Love at first sightTip 5:

85% of mobile product searches turn into purchases on PC or in store

WHY NOT MOBILE?Use bigger images

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Tip 6:

Everything can play a role in purchasing decision

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Tip 7: Good relationships are built on trustTip 7:

57% of smart phone users say they would purchase from their phones if it was more secure

Payment Security• Pay at the door• Mobile operator billing

Personal info security• Registration steps

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Tip 8: It is not complicatedTip 8:

Keep it simple:• Finding and purchasing

products• Completing the basket• Payment steps

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Tip 9:

CouponsVouchersSpecial discountsGive awaysFree shipment

RemindersAlerts

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www.netmera.com

Tip 10: Push her a littleTip 10:

Remind them their abandoned carts!

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Tip 11:

Collect customer data from every channel and create a “unified experience”

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Tip 12: Hold her handTip 12:

Keep in mind:

54% smart phone users use mobile phones while they are in store!

• iBeacons• Geo Location & Geo

Fence• In store maps

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THANK YOU!

For more use cases please visit:

www.netmera.com/industries/

*Tradedoubler, Mobile consumers & you