Steps on Walsall Council’s social media path...

Dan Slee, Walsall Council, August 2012.

4412

Where is Walsall?

Where is Walsall?

.HERE!

Where is Walsall?

.HERE!

.

Birmingham

In 1997...

441 In 2008 we realised the media landscape was

changing

442 We mapped our traditional media landscape

442 We mapped our traditional media landscape

2005: 21 in the media

442 We mapped our traditional media landscape

442 We mapped our traditional media landscape

2012: 7.5 in the media

443 We mapped our digital landscape

444 We joined as ourselves...

445 We realised that social media is CONVERSATION

446 We decided to speak human

447 We thought we could do it all ourselves

448 We decided to share the sweets

449 We told people what we did

4410 We decided to share the sweets

2008 1 profile

4410 We decided to share the sweets

2008 1 profile

2012 82 profiles

Examples...

Walsall 24

4411 Be engaging

CrisisComms

4411 Be engaging

CrisisComms

@pcstanleywmp Walsall Police Station at 19:11 today, not on fire. Look how not on fire it is. Very not on fire.

It doesn’t always go well...

4412 What is next?

Walsall Council’s 6 golden rules of social media

Be consistent - Encourage constructive criticism and deliberation.

Be cordial, honest, sensible and professional at all times. Move the debate forward if you can do so constructively.

Be responsive - When you gain insight, share it where appropriate. Take debate offline where you can. Respond within 24 hours. Even if

this is just an acknowledgement. Be integrated - Wherever possible, align online participation with other

offline communications. Be a reponsible officer - Remember that you are an ambassador for

the Council. Comment on what you are authorised to comment on. Remember your comments will remain online and the laws of

defamation apply. Be connected – Remember you are part of a team. Feedback activity to

communications and use them as a source of advice.

Creative Commons creditsThick legged flower beetle: http://flic.kr/p/9WKpEw

Warning: http://flic.kr/p/5BZgwLSweets: http://flic.kr/p/92Ra8X

Thank youAny questions?

Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee