12 Holiday Contest IdeasLast minute social marketing for retailers

Why Social Contests & Coupons?

Big brands are doing it...

...you can too

● get immediate sales● drive traffic to your ecommerce store● generate email leads● reach your market where they are -

everyone's on social● deepen your brand loyalty● and lots more

With social contests & coupons, you can:

● Facebook● Twitter● Instagram● Pinterest● eCommerce sites● Website/ blog

Use Social Contests on:

Make a Contest in:

5 minutes

12 Holiday Contest Ideas

Sweepstakes

1

● Sweepstakes are easy to enter

● Run a sweepstakes a day for the holidays = increased engagement

● Make your giveaway inclusive by offering many winners, with a small prize each (for example, 100 winners of a $25 gift card)

Photo Contest

2

● Make photo contest holiday themed & related to lifestyle

● Festive theme ideas: Christmas trees, home decor, home-made baked goods, holiday vacations, etc.

● Include voting - to get more engagement with friends and family

Instagram Photo Contest

3

● People on Instagram love to share their photos

● Make daily contests to increase excitement

● Use a contest-specific hashtag to spread your campaign reach

Vote Contest

4

● Vote contests are easy to enter

● Make your vote contests festive - and a bit controversial - to motivate participants

● Topic ideas: “fake tree vs. real tree”; “turkey vs. ham”; “gift card vs. wrapped gift” (to get; to give); “eggnog vs. hot chocolate”; “vacation to visit family; host family; travel somewhere warm”, etc.

Essay Contest

5

● Make a short word count limit - keep them easy to read

● Make your essay contest topics emotionally meaningful

● Topics ideas: “What do the holidays mean to you”; “Share your best recipe of ____”; “Share a charitable moment this season”, “Dear Santa letters”

Coupons

6

● People love to get a deal at this time of year

● Make coupons available for your Facebook Fan, Twitter followers and website visitors

● Make your coupons mobile enabled

Group Coupons

7

● Encourage more participants with group coupons

● Make steep discounts, or free products available to get more participants

● Run a new group discount daily

Refer a Friend

8

● Entice your customers to market your contest for you

● Give great deals and prizes to entrants who refer the most friends to sign up

● Email-gate and Like-gate your refer a friend contests to drive leads

Photo Caption Contest

9

● Caption contest are a lot of fun - and are easy to enter

● Use holiday related images, and keep it related to your brand lifestyle

● Photos of animals and kids generate lots of captioning engagement

Music Contest

10

● Let your participants enter via a recording on their computer, or through soundcloud

● Make your music contest holiday themed: Get participants to sing Christmas Carols - to spread the festive cheer

● Email-gate your contest for lead generation

Pin It to Win It

11

● Pinterest users love to repin

● Incentivize repins by hosting a Pin It to Win It contest, with a holiday related prize

● Cross-promote your Pinterest contest on your Facebook Page with a Pinterest tab

Video Contest

12

● Make your video contests fun and festive

● Give away a big prize, to encourage the effort it takes to make a video

● Make your video contest optimized for mobile

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