Post on 06-Apr-2018
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Justification of eco-friendly organic ginseng products
and its R&D
Shin, Wang-Soo
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Global market
World market size of Herb medicines
Total : $200 billion
Ginseng$20 billion
10%
Herb medicines
10%
0.6%KOREA
USA, EU, etc.
CHINA
World market share of Herb medicines
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Export of Korean ginseng
0.6% KOREA
USA, EU, etc.
10% CHINA
World market share of Herb medicines
The amount of production and Export in Korea
P r o d u c t i o n
E x p o r t
Production Export
YEAR
• Export of Ginseng and Red-ginseng products
• Export amount of Korea ginseng
165 USD million in 1995
55 USD million in 2002
124 USD million in 2010• Production of Korean ginseng cultivation
is 27,000 TON (in 2009)
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Customer‘s needs
The trend of world food market changed...
Customer‘s needs
Products of Eco-friendly, organic, health, safety
and well-being oriented value
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Seven trends in global food market
Socio-economicenvironmental
Consuming trendSubstances &Characteristics
Aging
Increase of one-person homes
Increase of women
economic activities
Decrease of
birth rate
Strengthening of consumer right
Communication
maximizing trend
Making convenient
Well-being oriented
Emotionalconsumption
Value-oriented
Participating
Eating-out, fast food, HMR
(Home Meal Replacement),extension of delivery service,semi-food material, take-out
Healthy, eco-friendly, organic,functional and safe food is
preferable
Seek multiple goods mixedwith brand, design, grace,
fun and culture
Information through internet,twitter, etc extends andcustomers participate
Pay for value serviced andpremium goods market
extend
Increase of leisure time
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Global environment in Agrifood Industry
Food security
Skyrocket of crude oil and international grain price, Spread of new energyexploitation, Extension of emerging market such as China, India, etc and increaseof population
Food Safety
Certification of GMP, HACCP, ISO, Extraneous Product Liability Law, Reinforcementof restriction, BSE, foot-and-mouth disease, AI, pesticide residue, GMO food,
Traceability, Harmful additives, insecticide, Chemicals, Radioactivity, etc
FTA
Reinforcement of competitiveness of Agrifood industry
Health and Safety
GAP, Spread of eco-friendly and organic agriculture
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Dynamics of global ginseng market
Asian Ginseng
Korean Ginseng
Cultivated Ginseng
Small & medium sized
companies
Red Ginseng(Product)
Korea Ginseng Corp.NH Hansamin
American Ginseng
Chinese Ginseng
Eco-friendly, organiccultivation, Sanyangsam,GAP cultivated ginseng
Small & medium sized
companies
White Ginseng(Product)
Other small & mediumsized companies
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Market price
American ginseng(Top grade) American ginseng(Lowest grade) Korea Red Ginseng
H$ 6,4000 H$ 733 H$ 2,400
American wild ginseng American Sanyangsam
H$ 20,000 H$ 9,600
Comparative table of Hong Kong market price in 2005
Wild ginseng market price
(500g)
(500g)
※ American Wild Ginseng occupies 99% of Hong Kong Market
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Re-entering strategy into Hong Kong medicinal herb market
S. AMERICA
N. AMERICA
American Ginseng
Korean Ginseng
• GAP cultivated ginseng, eco-friendly
and pesticide-free cultivation
• Organic cultivated ginseng
• Project of making luxury product inPremium by Sanyangsam, white
ginseng and red ginseng and its
processed products
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• Cultivated ginseng and Sanyangsam have more or less different properties of
medicine.
• Medicinal nature of cultivated ginseng takes on a little warm nature and
Sanyangsam has a little cold nature.
• Cultivated ginseng contains mainly Triol based Saponin
• Sanyangsam containsmainlyDiol based Saponin
How to develop health functional food with specific functionality
Research & Development of product
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Cultivated ginseng contains mainly Triol based SaponinSanyangsam contains mainly Diol based Saponin
Comparison of the saponin contents with Cultivated ginseng(4, 6 years old) and
Sanyangsam
• The contents of total saponin
Sanyangsam 0.648% > Cultivated ginseng 0.270%(4 yrs), 0.280%(6 yrs)
• The ratio of Protopanaxadiol and Protopanaxatriol group
Sanyangsam 3.258% > Cultivated ginseng 2.456%(4 yrs), 2.183%(6 yrs)
ginsenoside content
average (%, w/w) variancestatistic
significance
4-years-old 6-years-oldwoodsgrownginseng
4-years-old
6-year-old
woodsgrownginseng
F-value P-value
Tsa) 0.270 ±0.024 0.280 ±0.027 0.648 ±0.090 0.005 0.005 0.051 56.322 0.000
PD/PTb) 2.456 ±0.286 2.183 ±0.119 3.258 ±0.587 0.707 0.112 2.221 7.326 0.001
Research & Development of product
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Cultivated ginseng contains mainly Triol based SaponinSanyangsam contains mainly Diol based Saponin
Comparison of the saponin contents with Cultivated ginseng(4, 6 years old) and
Sanyangsam
• The contents of ginsenoside-Rb1(CNS suppression effect)
Sanyangsam 0.222% > Cultivated ginseng 0.060%(4 yrs), 0.087%(6 yrs)
• The contents of ginsenoside-Rd
Sanyangsam 0.216% > Cultivated ginseng 0.070%(4 yrs), 0.048%(6 yrs)
ginsenoside content
average (%, w/w) variancestatistic
significance
4-years-old 6-years-oldwoodsgrownginseng
4-years-old
6-year-old
woodsgrownginseng
F-value P-value
Rb1 0.060 ±0.007 0.087 ±0.013 0.222 ±0.040 0.000 0.001 0.010 46.981 0.000
Rd 0.070 ±0.012 0.048 ±0.008 0.216 ±0.080 0.001 0.000 0.041 14.809 0.000
Research & Development of product
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Cultivated ginseng contains mainly Triol based SaponinSanyangsam contains mainly Diol based Saponin
CNS suppression effect
• It is possible to develop health functional food with specific
functionality according to physical, chemical and biological
technology which specializes in the certain Ginsenoside.
Research & Development of product
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• White, red ginseng and its processed products made of GAP cultivated
ginseng, sanyangsam and organic cultivated ginseng has the same
pattern in their formulation and type of products.
Research & Development of product
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Research & Development of product
Cooked food
Processed products
Development of eco-friendly organic ginseng
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Research & Development of product
Cooked food
• Soup
• Samgyetang(chicken stew with ginseng)
• honeyed ginseng and slice
• Tea
• Extract• Drink
• Wine
• Fresh juice
• Cold meal
• Powder
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Research & Development of product
Processed products
Material oriented type
• Producer, Year of root, Origin, Fresh ginseng oriented, Dry ginsengoriented, Above-ground part, Underground part, Separate type, Mixingtype, Red ginseng, White ginseng
Formulation oriented type
• Concentrate, Powder, Drink, Tonic, Pill, Capsule, Tablet, Candy, Jelly,Honeyed ginseng, Honeyed ginseng slice, Extract powder, Soap, Quasi-drugs such as cosmetics, etc.
Technology oriented type
• Extraction, Concentration, Fermentation, Dry, Juice extraction,Ginsenoside graduation inducement(heating, pressurizing, acid,microbial, fermentation), etc.
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Change of Korean and global consumption trend
GAP cultivated ginseng & its processed products
Organic cultivated ginseng & its processed products
Sanyangsam & its processed products
Korean and global market
The customer demands will create new consumption.
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Change of Korean and global comsumption
Raw material cultivation and production
Research and development of processed products
Export and distribution of domestic and overseas market
It’s time to consider and carry out together !
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KOREAN GINSENG RESEARCH CO.,LTD.
Thank you for your attention