11 Tips For Your Customer Advocate Marketing Program

Gregory Shove

@GregShove

Learn more

@SocialChorus facebook.com/SocialChorus

linkedin.com/company/ SocialChorus

SocialChorus

For brands

people love

Why advocates?

Powering people to tell the brand story is the most powerful form of marketing

of consumers are more likely to buy a product when they hear about it from friends and family

77%

Types of advocates

Why customer advocates?

• Know your brand

• Use your product

• Credible source of product information

• You have lots of them

Tip 1: Develop programs to meet business goals and values• Goals

– Increase social engagement – Brand preference– Intent to purchase – Drive traffic to your website – Create new customers

Tip 2: Invite your best customers to be advocates

Social presence + Brand passion =Customer Advocate

Tip 3: Allow for creative freedom • Keep it easy

• Keep it fun

• Keep it fresh

Tip 4: Utilize existing brand content

Tip 6: Repurpose advocate content on paid and owned

SocialChorus

OWNED

Tell Your Brand Story

Accelerate Your Brand Story

EARNEDEnable others to tell your story

PAID

10X* more engagement

than brand-paid content

7X* more engagement than brand-

owned content

*SocialChorus results

Tip 5: Surprise and delight your customers with thank yous

Tip 7: Maintain an always-on program for customer advocates

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Pepsi AMPGoal: Engage customer advocates to amplify brand story in social channels

Engage existing fans and customers to share content and tips from the AMP Energy Super Fan experience

Drive traffic to AMP Power Dash Facebook Page

Generate downloads of AMP’s mobile applications

Additional questions? Want to learn more? • #SocialChorusU Twitter Chat– Thursday, August 29 at 11am PT

• Download the ebook

• Contact us– www.socialchorus.com/contact