11 FOR 2011Tools to Grow and Prosper in Real Estate in 2011

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Become A Student of Your Trade

Not This Chick…

11 Blogs to Follow

Create your own “newspaper” of information to help YOU.

The traditional newspaper or news channel tells you what they WANT you to know, WHEN they want you to know about it.

By using an online reader, such as Google Reader, you can eliminate the unecessary noise and cater the information to YOU.

1. Inman.com

2. FutureofRealEstateMarketing.com

3. TechSavvyAgent.com

4. MyTechOpinion.com

5. Realtor.org/home/NAR_Web_Feeds

6. Notorious-Rob.com

7. 1000WattConsulting.com/Blog

8. VARBuzz.com

9. Zillow.com/blog

10. RealEstateTomato.com/Blog

11. Wolkia.com

11 Places to Advertise Listings

Don’t rely on your company to correctly syndicate for you.

On many sites where listings are syndicated, you can enhance the listings further.

If you are missing data, you may miss syndication.

Control your own data

1. Houselist.com

2. FindMyRoof.com

3. HotPads.com

4. FrontDoor.com

5. Zillow.com

6. Trulia.com

7. Realtor.com

8. HomeGain.com

9. PropEx.com

10. PropertyLine.com

11. HistoricProperties.com

11 Tasks for Your Business

Image: Rawich / FreeDigitalPhotos.net

1. Attend an Out of Town Real Estate Conference

Network with agents outside of HR

Exposure to different markets

Learn how things are done elsewhere

2. Create an Online Disclaimer

YOU are ultimately responsible for your online actions

Link your disclaimer to everything you do online

3. Organize and Task Your Online Marketing

“Your computer is an idiot”

Don’t try to do too much at once

It’s better to be REALLY good on 3 sites than not so good on 30

Google Tasks

Things

Remember the Milk

4. Separate Personal and Professional Online Activities

It’s not professional to share so much that’s personal

Do not “friend” people you don’t want in your personal sphere

Especially with kids

5. Master Your Phone Don’t have a smart

phone? Get one

Learn how to use it

Google your phone make/model

Subscribe to blogs about your phone

6. Share What You Know

Write it Down Online

Post Photos

Post Videos

Write Reviews

7. Become a Tourist in Your Town

Commit to visiting 2 places each month

Write/blog about it

Take lots of pictures and/or video

Write a review on Yelp

8. Learn “My Maps” on Google

9. Aim to Be Paperless Think before you

drive (or ask your clients to)

Use Docusign

Save documents electronically

Faxing is no longer mainstream

10. Be Conscious of How You Communicate

Consistency in communication

With whom are you communicating?

Permanence in today’s communication

11. Monitor Your Brand No one cares about

your reputation as much as you

Address any negative comments promptly

Don’t be ignorant to what is being said about you

Thank You for Inviting Me!

Twitter: @wolkia

Facebook.com/realestatetechnology

Web: wolkia.com

Email: tina@wolkia.com