Post on 17-Mar-2020
9.9.1110.31.11
One of the latest trends in contemporary crafting is creating cute and fun homemade
toys, gifts and fashion accessories on a miniature scale. These ingenious crafts are a
great fun and creative way to get kids involved in crafts. The miniature size and creative
spirit of micro crafts is great inspiration for quick DIY jewelry, gifts, and accessories.
Key projects for tweens and teens include DIY earrings, pendants and badges, key
chains and phone charms with motifs such as fruit, sweet treats, flowers, skulls, cute
animals and crazy creatures.
KEY TAKEAWAYS:
• Micro and mini sizes
• Crochet, knit and felt
• Nano Origami
• Great application for accessories
• New craft trend for tweens , teens and adults
• Ties back into the blogging world for sharing
FOR FULL REPORT: http://www.wgsn.com/content/report/Trend_Analysis/HBL/2011/November/microcrafts_kidsinspiration.html
01KIDSWEAR: LIFESTYLE REPORTS
ARTS & CULTURE: EXHIBITIONS
Taking place from October 13-16, Frieze Art Fair showcased over 170 of the most
exciting contemporary art galleries from all over the globe. WGSN presents the major
art trends from this year's fair and surrounding events.
KEY TRENDS:
• Sci-tech and biochemical references
• Bio-psychedelia
• Past and present, real and fake are combined
• Regional idiosyncrasies are celebrated
• Illuminated presence
• Prosaic landscapes
FOR FULL REPORT: http://www.wgsn.com/content/report/Art_and_Culture/Exhibitions/2011/october/frieze_art_fair_2011highlights.html
02
FOOTWEAR TREND ANALYSIS
As we continue to track the Outdoors trend in Japan we note a move
towards a more active sports shoe shape for summer, with block colour
application and tactile fabrications.
KEY TAKEAWAYS:
• Deck trainers
• Keen trekking boots
• Rubberized and neoprene hyrids
• Smooth rounded shapes
• Bold, graphic color
• Composite layering
• Tactile mixes
FOR FULL REPORT: http://www.wgsn.com/content/report/Trend_Analysis/Footwear/2011/October/tropical_hiking_footweartrendanalysisjapan.htmll
03
THINK TANK: INNOVATION & TECHNOLOGY
Taking place seven months after the triple disaster, it was no surprise that the
innovation at CEATEC 2011 focused on energy management, disaster relief, and
health, in addition to developments in consumer 3D content production, wireless
power, and gesture-based appliances. CEATEC Japan is a comprehensive IT and
electronics trade show held in Tokyo where world-leading technologies, products,
and services are announced.
KEY IDEAS:
• Digital health
• Interconnected emergency home
• Wireless power
• Smart energy
• Advanced navigation
• Consumer 3D
• OLED
FOR FULL REPORT: http://www.wgsn.com/content/report/Think_Tank/2011/October/ceatec_2011_cutting-edgetechnologiestocreatethefuture.html
04
RETAIL: ONLINE STRATEGY
Thomas Pink’s new e-commerce platform represents some of the best practices for
effective multi-channel strategies. The new design maintains a consistent voice
between the high-street stores and the site. Neat pages, improved product zoom and
color groupings provide a more sensory e-shopping experience for customers.
Product categories are broken down and simplified, allowing easier navigation and
fast searching. A reduced number of checkout steps makes the buying process quick
and easy, with a guest checkout available for one-off purchases.
KEY FEATURES:
• Video is integral to site
• Access to brand’s media channels
• Customer is core to strategy
• Objective is to make shopping simple
FOR FULL REPORT: http://www.wgsn.com/content/report/Retail_and_VM/Online/2011/September/thomas_pink_new_looke-commercesite.html
05
YOUTH THINK TANK
Although printed media is still the most popular medium in Japan, fashion
blogging is gaining momentum. WGSN profiles five blogs to watch and then
looks at the key themes striking a chord within the online community. One
of WGSN’s favorites is Drop Tokyo. With a huge cult following of fashion
insiders, style icons and young fashion students, the page offers a glimpse of
what is hot in the capital city.
WGSN TAKEAWAYS:
• Drop Tokyo launched in 2008
• Based on a collective voice
• Bloggers are chosen for their orginality and occupation
• The blog is multi-lingual
FOR FULL REPORT: http://www.wgsn.com/content/report/Think_Tank/Youth_Think_Tank/2011/October/japan_s_fashion_bloggerspeopletowatch.html
06
BRANDING & PACKAGING: BEAUTY
WGSN takes a look at the latest beauty products, inspired by the spooky season.
Trick or treat...
WGSN FAVORITES:
• DuWop’s Venom Crimson Lipstain
• Sephora’s Halloween Beauty Box
• OPI’s Spookettes set of mini lacquers
• Illamasqua’s first fragrance: Freak
• Refinery29’s Halloween nail feature
FOR FULL REPORT: http://www.wgsn.com/content/report/Beauty/Product_and_Packaging/2011/10_October/halloween_beautytrendanalysis.html
07
CITY BY CITY
Berlin has always been an essential destination for urban sport and street style
aficionados who are drawn to its progressive, inspirational and creative energy, and
now WGSN reveals its strong kidswear direction and fantastic vintage retail markets.
Check out 72 hours in Berlin to get the quickest dose of all the city has to offer.
DO NOT MISS:
• Prenzlauer Berg
• Mitte
• Charlottenburg
• Friedrichschain
• Flea markets of Arkonaplatz and Mauerpark
FOR FULL REPORT: http://www.wgsn.com/content/report/Trend_Analysis/Kidswear/2011/City_Guides/kidswear_focus_72hrs_in_berlin.html
08
YOUTH TREND ANALYSIS
In line with the continuing 90s revival, yacht, polo and country clubs references re-
emerge as the Lo-Life look moves from niche vintage hip-hop collectors to the clubs
and festivals of Tokyo. The trend has been picked up by influential streetwear brands,
and has also been seen across the catwalks with nautical references throughout this
seasons men’s collections. Nautical with updated pastel-blocking and dip-dye candy-
coated denim alongside casual 90s sportswear inspiration.
KEY DETAILS:
• Pastel dip-dye denim
• Nautical imagery
• Scuba mesh
• Sailor denim
• Industrial clasps
• Stripe panelling
.
FOR FULL REPORT: http://www.wgsn.com/content/report/Marketing/Communication_Strategy/2011/October/s_s_12_fashion_weeksdigitalinitiatives.html
09
RETAIL STRATEGY: BUSINESS INSIGHT
Global technology company HP says some retailers need a wake-up call
over their use of in-store technology, with customers expecting a better
experience than the one they often get. Ray Carlin, VP and GM of HP’s
Retail Systems Global Business Unit stated that “the in-store bar is being
raised. “It’s about selling to customers the way they want to be sold to.”
Technology is embedded in people’s lives, and they want the retail
experience to reflect that. The question becomes, how can you use
technology to help the customer come to a decision faster.
WGSN ANALYSIS:
• Technology should help the customer make quicker decisions
• The mobile phone is a key channel
• Key is making mobile and in-store work together
FOR FULL REPORT: http://www.wgsn.com/content/report/Business_Strategy/Business_Insight/2011/October/in-store_technologymeetingexpectations.html
10
NEW REPORTS FROM THE WGSN MENSWEAR TEAM
View full reports: http://www.wgsn.com/content/report/Design_Direction/Menswear/2013_Summer/SS13_mens_key_details_shirts.html
SHIRTSSHORTS & TROUSERS
OUTERWEAR TAILORING
This season we are updating the way we publish our key details information so that each category is published in its own specific report. In the link below, WGSN's menswear team presents the fourth of our key details reports for spring/summer 2013.