101ish free/cheap tools for marketing & communications people

101ish free/cheap tools for marketing & communications people*Jo Walters, Digital Engagement ManagerUniversity of Sussex Students’ Union@jowalters ~ #sucomms ~ #su14

* the best sort of people

The observant amongst you will notice there are not 101 things in this list (yet)

101 things was a joke that became a real 60 minute conference session which became a 30 minute conference session so let’s see how many we can get through...

* the best sort of people

@jowalters ~ #su14 ~ #sucomms

Websites

❏ Curate & publish content❏ Great for events &

freshers❏ Add content from

Twitter, YouTube etc❏ Embeddable❏ Good sharing - notify

people included

Storify

FreeFree

Picmonkey

❏ Easy to use online image editor

❏ Good for speedy screenshots

❏ Quick cropping & editing

❏ Novelty themes

Google Maps

❏ e.g. where to live in our city

❏ e.g. where our Varsity fixtures are

Batchgeo

❏ Plot addresses onto a Google Map in bulk

❏ e.g. postcodes for housing campaign

❏ e.g. voter nationalities

Google Alerts

❏ Track key terms/people/topics

❏ e.g. your union/University

Flickr Commons

❏ Images you can use for free as long as you credit the creator

Google Drive

❏ Easy collaboration & sharing

❏ I particularly love Google Forms

Google Analytics

❏ Understand how people use your website

❏ Track social media/email/publicity

❏ Link stuff together to automate it

❏ e.g. if a news story is put online email me

❏ e.g. post Instagram pics directly to Twitter

Trello

❏ Project management❏ Collaboration❏ e.g. track work through

comms process

It’s Almost

❏ Embeddable countdown timer

❏ Great for deadlines and to build excitement

❏ e.g. ‘the close of voting’

Followerwonk

❏ Search Twitter bios

❏ Analyse followers

❏ Compare accounts

Freemium

Tweetdeck❏ Manage

multiple accounts

❏ Search keywords

❏ Monitor lists

Hootsuite also recommended

Doodle

❏ Schedule stuff by finding the most suitable time

Freemium

Typeform

❏ Make beautiful forms & surveys

❏ Works on any device

Freemium

Eventbrite❏ Ticket sales

(incl free events)

❏ Super customisable

❏ Paperless ticket option

❏ Track attendance

Concept Codify

❏ Card sorting❏ Improve your

website navigation

❏ User input to organise information

GA URL builder❏ Easily create

links to track your campaigns using Google Analytics

❏ e.g. links for Facebook & Twitter back to your site

gaconfig.com/google-analytics-url-builder/

Hemingwayapp

Canva❏ Awesome online

design tool❏ Easily make great

presentations & images

❏ Loads of templates & components to choose from

❏ My current favourite!

Share link generator

❏ Create social sharing links, e.g. Facebook, Twitter "tweet this"

www.sharelinkgenerator.com

Buffer

❏ Schedule & publish on social media

❏ Analytics

Recommended by Colin Gibson & Malcolm Alden

Facebook insights

❏ See what content is popular

❏ Find out about your Facebook fans

Recommended by Colin Gibson

Graph search

❏ Analyse Facebook info

❏ e.g. how many of our fans like band X?

❏ Search Twitter archive

❏ Monitor trends

❏ Analyse tweets

Free RSVP

❏ Gather RSVPs for events or meetings

Recommended by Malcolm Alden

Aweber, MailChimp or Campaign Monitor

❏ Email newsletters❏ Automatic series, e.g. training,

new students

Campaign Monitor recommended by

Tom Flynn

Piktochart

❏ Infographics❏ Interactive maps❏ Charts

Freemium(non-profit education)

Sprout Social❏ Manage

social media

❏ Monitor, publish & respond

❏ Share accounts

❏ Analytics

Recommended by Tom Flynn

Software & plugins

FastStone Photo Resizer

❏ Manage images in bulk

❏ Watermark❏ Resize❏ Rename❏ Portable app

Eye Dropper

❏ Colour match images, branding etc

LastPass

❏ Remember your passwords

❏ Great when managing multiple accounts

MeasureIt!

❏ Measure things online

❏ e.g. plan image sizes

Custom search

❏ Search sites you commonly use directly from your browser using a keyword

❏ e.g. Flickr Creative Commons❏ e.g. sites that don’t have a very good search

engine

Rise Vision

❏ Digital signage platform

Recommended by Vic Casambros

Read stuff

Predictably irrational

❏ Understand what influences people’s decision-making

Made To Stick

❏ Learn how some ideas stick around

❏ How to stand out and be memorable

❏ Understand what influences people’s behaviour

❏ Behavioural economics

Organizations Don't Tweet...

❏ Useful to help persuade others of the value of the social web

❏ I particularly like the idea of ‘trojan mice’

Feedly

❏ Find blogs on relevant topics to learn and be inspired

❏ e.g. marketing, digital, writing, feminism, cats, democracy, local government, higher education

joannawalters.co.uk/other-internet-things/reading-the-internetSome of my favourite

blogs are listed here

Other stuff

Charity Comms

❏ Loads of great events, blogs, training & resources

❏ Discount for NUS members on organisational membership

Learn to code

❏ Understand how digital things are built and how they work

❏ Make easy changes to your digital content

#sucomms

❏ Twitter hashtag for people working in students’ union communications

❏ Share ideas & ask questions

Rough Agenda events

❏ Free events for digital marketers

❏ My favourite is the Content Marketing Show

Comms by the Coast

❏ Annual event for Students’ Union communications people

❏ Talks from students’ union people❏ Talks from non-students’ union

people❏ Sunshine (usually)❏ Pastries (always)

LinkedIn group

❏ Discuss things and share resources more easily than via a mailing list

❏ Make new contacts

University &local libraries

flickr.com/photos/neilt/9685321345

Look beyond your sector & be curious

❏ If you only look within your sector you’ll only ever be as good as the best organisation in it

Help get the list to 101+ free/cheap tools for marketing & communications peoplejoannawalters.co.uk@jowalters #sucomms

101ish free/cheap tools for marketing & communications people

Marketing

Transcript of 101ish free/cheap tools for marketing & communications people

Multimedia on the Cheap: Better storytelling with new media tools

Cheap And Efficient Tools Euroia09

Innovation on a Shoestring: Free & Cheap Tools - CiL 2012

Tools for Microwave Radio Communications System Design

Future Of Blogging As Marketing & Communications Tools

Overview of Marketing Communications Process and Tools

Cheap and Free Design Tools and Resources

Elizabeth Yin - Start it Up: Cheap and free tools to build your company

4 Simple Cheap Tools for Africa

Innovation on a Shoestring: Free and Cheap Tools for LTC2016

Building a Communications Strategy Tactics, Tools and ... 8_Building a Communications Strategy.pdfMODULE 8: BUILDING A COMMUNICATIONS STRATEGY Tactics, Tools and Techniques for Reaching

NDACo’s Messaging Communications & Publications Tools.

4 Simple, Cheap tools for Africa (v2)

Cheap and Free Test Tools - SLC 2011 - Rice Consulting · Cheap and Free Test Tools ... Option to automatically assert the title ... AutoIT -

Analysis Tools - GL Communications Inc :: Comprehensive Telecom

The Systems Analysis Toolkit Communications Tools.

Tools of the Trade (Technical Communications)

Leverage Free and Cheap Tools For Your Business

Innovation on a Shoestring: Free & Cheap Tools - ARSL 2013

Free & Cheap Tools