Post on 24-May-2015
Content creation is at the core for every
community manager’s role in keeping their
audience engaged.
From blogs to tweets to wall posts, there is a lot to
copy, to message, to push out to the community. For this
reason the community manager’s role is one where great
creativity is needed. Content by itself needs to be
accurate, relevant, thoughtful, unpredictable, and
informative and at times funny. Putting up the same old
content day after day is going to get stale quickly and
end up with you losing the community engagement you
were after in the first place.
Where do you come up with fresh
ways to accomplish that 7 days a
week?
Multi- Media and Visuals
*Show a step by step guide on
how to do something in a
screencast, how-to-video, or
show the steps in a series of
photos.
*Create a music video and post
it on your blog. (Youtube
Channel)
*Share a cartoon or an original
one (Deviantart)
How-to’s and Tips
*Point out common mistakes
and offer solutions on how to
fix or avoid them.
*Offer a list of benefits for
doing something.
*Share a list of things to avoid.
Use Existing Content
*Do a weekly or daily links-
roundup of relevant news for
your community.
*Share your slides from a
recent presentation
*Share conference takeaways
*Do a roundup of the most
popular posts.
(week/month/year)
Incorporate other Platforms
*Use Slideshare to present new
statistics related to your
space and share that in a blog
post.
*Ask a question on Twitter and
share results using Storify.
*Collect tweets from a Webinar
or conference hashtag and
show them off with Storify.
Research
*Respond to industry research with your own perspective.
*Do a survey with Survey Monkey among your Community
*Do a poll of your Twitter community with a Twtpoll or Facebook community.
Thought Leadership
*Get experts to offer a tip and
do a round-up of their
recommendations.
*Feature guest post form
industry experts.
*Create a list of trends to
watch.
Make it about your Community
*Interview your favourite customer.
* Post a Flickr slideshow of pictures from a recent
event.
* Run a contest giving away something relevant to your
community.
*Ask for guest post from community members.
*Publish a post relevant to the current season or
holiday.
Responding to followers
*Check your @ replies regularly
and respond to questions on a
timely manner.
*Assign tweets to the
appropriate person who can
answer them.
*Offer to email a community
member if they have further
questions
Twitter Tools
*Alert your community if you are tweeting an event they don’t want to hear about to mute you.
*Identify demographic information about your followers, by learning nationality and gender and participating in relevant holidays.
*Measure your click-throughs to see which topic gains the most attention.
Sharing your content
*Use a variety of headlines
and test what drives the
most clicks.
*Schedule tweets on
weekends or even at
night in order to gain a
larger audience in other
time zones.
*Use the word teaser,
when making a post with
a few helpful tips and
linking to the page.
Incorporate other platforms
*Use other new media tools to
entertain, inform or even
gain information from your
community.
*Participate in relevant
Twitter chats related to your
community.
*Don’t cross-post your content
onto different platforms,
treat them individually.
Follow Friday
*Use Follow Friday to engage with your most
engaged community members.
*Do “Special Edition” Fridays giving it a theme.
Posting Statuses on the Wall
*Reply to user’s “likes” and
“comments”
*Ask your community their
opinion on things.
*Get ideas from your
community.
Photos
*Tag real people in photos – allowing friends to see the pictures and bring a new audience to your page.
*Post a mystery photo to have members of the community guessing who it was.
*If sharing information with pictures on your blog, just share the picture on your Facebook page.
Analytics
*Celebrate Holidays – Post Status
wishing everyone salutations on a
special holiday. E.g Feast Days,
Holidays, etc
*Use the feedback metric of
Facebook to gain an insight on
which content gets the highest
percentage.
*Add UTM (Urchin Traffic Monitor)
to links you share on Facebook to
track traffic sent from your
Facebook page to your website.