Post on 13-Jan-2015
description
10 Tips to Turn Your Average One-Time Website Visitor Into a Customer
Jeremy Schoemaker
LogMyCalls Free Trial• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD• Call (866) 811-8880
Today You’ll Discover…• How you are losing money.• How to recover that lost revenue.• How to turn website visitors into customers.• Build trust and loyalty.• And by the end of this presentation you will learn how to not
only turn website visitors into customers but also be able profit from these users
FOREVER
• 2010 Most influential person on the internet – Fast Company Magazine.
• Worlds Largest Mobile Site 2002 – Generated over 11 million in affiliate sales. My Introduction to affiliate marketing – Sold in 2011
• Commission Junction – highest earning affiliate 2007 generating an average of $400,000 per month in affiliate earnings.
• 2008 eBay’s nomination for a presidential award for technology from our AuctionAds affiliate network.
• 2009 Affiliate Summit affiliate of the year Pinnacle award.
• Top 5 Facebook advertiser (70-90k/day) 2009.
• Elected to Facebook.com Monetary board as the Affiliate advisor.
What Do Others Have To Say?• “Jeremy came into propelled
our advertising network a year ahead. He truly understands what makes people tick”
Tim Kendall
Director of Monetization
Facebook.com
What Do Others Think?
• “Jeremy’s advice drastically improved our user retention through email.”
• John Donahoe
• President
• eBay
• “Since we brought Jeremy on as an advisor he has given us incredible feedback on our Webmaster Tools products.”
• Dylan Casey
• SVP Product Development
How did I come up with this?
How did I come up with this
How did I come up with this
1 month later
How are you throwing money away?
You are spending money and resources to get people to your website every day
8 -12 INTERACTIONSWill they come back to buy From You?
YOU GOT THEM INTERESTED!Will they come back to buy From You?
YOU EDUCATED THEM ABOUT THE PRODUCT OR SERVICEWill they come back to buy From You?
What if there was a way to capture these
website visitors?
WHAT IF YOU COULD BUILD A RELATIONSHIP WITH THEM?
YOUR BRICK AND MORTAR COMPANY
YOUR BRICK AND MORTAR COMPANY
YOUR BRICK AND MORTAR COMPANY
YOUR BRICK AND MORTAR COMPANY
YOUR BRICK AND MORTAR COMPANY
CREATE THAT FACE TO FACE COMMUNICATION
YOUR BRICK AND MORTAR COMPANY
• Let them know you are a real person.• Let them know WHY you are selling a service
or product.• What makes your product different.• Grab a drink with them.
The person behind the company
Building Trust with users
Building Trust with users
HOW IN THE WORLD DO WE DO THAT?
What if there was a way to capture these
website visitors?
TOO INTRUSIVE?
TOO INTRUSIVE?
TOO INTRUSIVE?
TOO INTRUSIVE?
THE BAIT
Special reportCoupons
Special Offers
THE EMAIL ACQUISITION FORMULA
CONFIRMATION
THANK YOU AND GIFT
THANK YOU AND GIFT
DID YOU KNOW?
DID YOU KNOW?
SOCIAL PROOF
SOCIAL PROOF
HERE IS MORE VALUE FROM US
HERE IS MORE VALUE FROM US
4 DAY SALES MACHINE
DAY 1 SALE
DAY 2 SALE OMG
DAY 3 SALE - FAQ
DAY 4 SALE – TODAY IS IT!
DAY 4 SALE – SALE ENDING SOON!
HERE IS MORE VALUE FROM US
LAST CHANCE UNREAL OFFERWE VALUE YOUR FEEDBACK MORE
THAN YOUR MONEY
LAST CHANCE UNREAL OFFERWE VALUE YOUR FEEDBACK MORE
THAN YOUR MONEY
CROSS SELL
UPSELL
AFFILIATE OFFERS
MONETIZE TO INFINITY
RETENTION SEQUENCE
EMAIL 1: SURVEYTHANK YOU FOR YOUR PURCHASE, PLEASE TAKE A MOMENT TO COMPLETE THIS SURVEY AND GET A
SPECIAL TREAT FROM US!
FUN FACT: 40% OF THE PEOPLE WHO COMPLETE THE
SURVEY MAKE ANOTHER PURCHASE WITHIN 48 HOURS
STRATEGY:IF NO PURCHASE IS MADE WITHIN 20 DAYS
SEND A “WE MISS YOU EMAIL WITH A SPECIAL DISCOUNT”
REPEAT RETENTION EMAILS ON EVERY PURCHASE
WHAT IS THE PAR PROGRAM?
ACQUISITIONRETENTION
SOCIAL INTEGRATIONROI TRACKING
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
• Over 850 companies took part• Each potential customer email is
worth $187 Life time value• $40 return for every $1 spent
HOW MUCH ARE YOU GETTING?
Jeremy SchoemakerPar Program
jeremy@parprogram.comHttp://www.parprogram.com
Thank you!!!
LogMyCalls Free Trial• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD• Call (866) 811-8880