10 THINGS THAT STARTUPS DO TO BUILD MORE SUSTAINABLE, MORE INNOVATIVE PRODUCTS AND SERVICES, QUICKLY.Cardiff, March 2012Nick Marsh, Sidekick Studios@choosenickNick@sidekickstudios.net

WE CREATE STARTUPS THAT MATTER

TRY HARD TO

GROW OLD HAPPIER

RECOVER FROM ILLNESS QUICKER

UNDERSTAND PEOPLE BETTER

LIVE IN A SAFER ENVIRONMENT

STARTUPS!

STARTUP = = UNMANAGEABLE

CRAZY RISKS, MYTHICAL INDIVIDUALS, UNPREDICTABLEJOURNEYS,HUGE COSTS

STARTUP = = UNMANAGEABLE

CRAZY RISKS, MYTHICAL INDIVIDUALS, UNPREDICTABLEJOURNEYS,HUGE COSTS

WRONG!

A HUMAN INSTITUTION FOR CREATING INNOVATIVE PRODUCTS AND SERVICES IN UNCERTAIN CONDITIONS”

STARTUP =

Eric Ries - The Lean Startup

“

AN APPROACHA SET OF TOOLSA PROCESS

STARTUP =

AN APPROACHA SET OF TOOLSA PROCESS

STARTUP = =

SOMETHING THAT CAN BE LEARNT, ADOPTED AND MANAGED

10 THINGS(THAT STARTUPS DO, THAT YOU CAN DO, TO

MAKE MORE SUSTAINABLE, MORE INNOVATIVE PRODUCTS AND SERVICES, MORE QUICKLY)

BUILD A BALANCED

TEAM#1

“Hey, look at what our customers are actually doing with our product. That gives me a better idea...”

FOCUS EVERYTHING ON GETTING REAL CUSTOMER FEEDBACK AS QUICKLY AS POSSIBLE.

#2

CREATEMINIMUM VIABLE PRODUCTS

#3

FIND EARLYADOPTERS

#4

#5BUILD

MEASUREBUILD

#6

LEARN BUILD

MEASURE

#7

BUILD

MEASURE

LEARNBUILD

MEASURE

LEARN

BUILD

MEASURE

LEARN

BUILD

MEASURE

LEARN

#8

COMMIT TO ITERATION

STICK TOYOUR

VALUES#9

#10HAVE FUN.

1 THING . . .