Post on 13-Jul-2020
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 Things Every Website Must Have to Drive Sales
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
• World’s largest domain name registrar*• Registers more than 50% of all new domains*• Leader in paid website hosting**• World’s 2nd largest SSL certificate provider**• Leading provider of On-Demand Cloud Services• More than 10.7 million active customers
A little about Go Daddy
* As of May 2011 New COM/NET/ORG/INFO/BIZ/US/MOBI/ME domains based on 2011 active registrations.** Ranking from Netcraft report, April 2010.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Go Daddy for Business
DomainsThis is where it all starts. This is the inception point for creating a Web presence for business.
WebsitesWe have multiple solutions depending on your technical level and how much time you have to spend: DIY for newbies, DIY for techies, and designers that can do it for you.
MarketingOnce your site is live, we can help you use it to grow your small business. We have email marketing tools, SEO tools, and a team of designers that can help you further develop and build your brand.
ProductivityNeed email and collaboration tools? We’ve got that, too. Email (using your domain name), an online calendar, and a place to share and store files.
eCommerceIf you want to sell stuff online, you’ll need the tools to create an online store. We’ve got a DIY program for that and can set you up with a merchant account and SSL certificate to protect your customers.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Every business deserves a website that makes them money.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Create a home page that converts.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Establish credibility & trust.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Generate leads. Find customers.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
OK. Let’s take a good look at a home page.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Use simple, clear navigation.1
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Write effective, meaningful headlines.2
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Determine 1 [maybe 2] calls to action.3
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
• Call for a Quote • Watch a Demo • Schedule an Appointment • Call Us for More Info
• Check Out Our Reviews• Look at Our Past Projects• Download Our Guide• Stop by Today
The Call to Action
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Share your story.4
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Who are you? Why did you start your business?
Be passionate! Add pictures. Add a video.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Gather and publish testimonials.5
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
• Google Places• Bing Local• Yahoo! Local• Yelp• Merchant Circle
• LinkedIn• YellowPages.com• WhitePages• Angie’s List• CitySearch
4.65 (173 Reviews)
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Add affiliations, awards, and certifications.6
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
• Local Chambers of Commerce• Other Associations• Partners• Magazine Rankings• Press Mentions
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Remove risk. Offer a guarantee.7
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Collect email addresses.8
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
• Add Web forms easily.• Store email addresses.• Make emails pretty.• Create targeted messages.• Measure success.
Why an email marketing tool?
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Integrate with Facebook and Twitter.9
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Offer visitors something special.10
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
1. Use simple, clear navigation.2. Write effective, meaningful headlines.3. Determine 1 [maybe 2] calls to action.4. Share your story.5. Gather and publish testimonials.6. Add affiliations, awards, and certifications.7. Remove risk. Offer a guarantee.8. Collect email addresses.9. Integrate with Facebook and Twitter.10. Offer visitors something special.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Test everything.
Track who visited your site, signed up for your promotion, called for a quote, or downloaded your awesome guide.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Bonus tip!
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Use video. 60% of customers who find them watch them.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Every business deserves a website that makes them money.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Just for you! Download your Website Planning Worksheet at:
http://x.co/siteplan
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Until May 31, 2013 you can save
32% off your orderJust use offer code “ABC32” when you check out.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Talk to someone 24/7.
Our Customer Care Center is always available to help get small businesses online. It’s what we do.
10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES
GO DADDY SMALL BUSINESS SOLUTIONS 2013
Any questions?