STRATEGY ABSOLUTE MUST HAVES

0 1 STOP NAVEL GAZING!YOUR STRATEGY DEFINES HOW YOU UNIQUELY & DEFENSIBLY DELIVER CUSTOMER VALUE.

IT’S ABOUT THEM, NOT YOU.

02

LOOK AHEAD!THE VISION SHOULD INSPIRE, NOT JUST EXPLAIN. STRATEGY IS ABOUT WHERE WE ARE GOING, NOT WHERE WE ARE.

03

KEEP IT SIMPLETROOPS AT EVERY LEVEL MUST RELATE & BE ABLE TO ALIGN PERSONAL DAY-TO-DAY WORK. BUT SIMPLE IS NOT SIMPLISTIC. (AND NO MORE THAN 6 OBJECTIVES AT A TIME PLEASE!)

04

CULTURE EATS STRATEGY FOR BREAKFAST!ADDRESS CULTURE & CHANGE UP FRONT AND REMEMBER THAT WITHOUT BUY-IN & DAY-T0-DAY, IN-THE-TRENCHES EXECUTION, YOUR STRATEGY IS JUST A POWER POINT DECK.

05

ASSIGN OWNERSHIPSTRATEGY MUST BE OWNED BY SPECIFIC PEOPLE WITH SKILLS, SCOPE, AND AUTHORITY TO MAKE IT HAPPEN.

06

ALIGNTIE THE EXECUTION PLAN DIRECTLY INTO THE BUSINESS STRATEGY & BUDGET, OBJECTIVE FOR OBJECTIVE.

FROM JANITORS ALL THE WAY DOWN TO SENIOR MANAGERS

07

KEEP IT REAL20% STRETCH IS FINE, BUT NOT MUCH MORE. STRATEGY SHOULD BE FIRMLY BASED IN EXISTING CORE COMPETENCIES AND BE EXECUTABLE.

IT SHOULD ALSO DEFINE WHAT WE WON'T DO.

08

GOVERN ITDEFINE RELEVANT, COLLECTABLE METRICS TO MONITOR PROGRESS AND EMPOWER GOVERNANCE FOR ON-GOING EXECUTION & EXCEPTIONS

09

COMMUNICATE ITPLAN & BUDGET FOR COMMUNICATION. IF THE TROOPS DON’T KNOW THE STRATEGY, OR HAVE A MISINTERPRETATION OF IT, THE WHOLE THING COLLAPSES

10

DON’T RUSH ITGOOD STRATEGY DEVELOPMENT INCLUDES TIME TO JUST SIT & MARINATE.

CREATIVE COMMONS ATTRIBUTIONSTitle Slide: http://www.flickr.com/photos/jasonbrown2013/

Slide 2: http://www.flickr.com/photos/sherihall/Slide 3: http://www.flickr.com/photos/peternijenhuis/

Slide 4: http://www.flickr.com/photos/nanagyeiSlide 5: http://www.flickr.com/photos/matthew_norris/

Slide 6: http://www.flickr.com/photos/inlinguamanchester/Slide 7: http://www.flickr.com/photos/jepoirrier/

Slide 8: http://www.flickr.com/photos/ejmc/Slide 9: http://www.flickr.com/photos/tonyjcase/

Slide 10: http://www.flickr.com/photos/bisgovuk/Slide 11: http://www.flickr.com/photos/heyitschili/

Slide Design: http://www.slideshare.net/jazzinside/10-golden-rules-of-pr Attribution Slide: http://www.flickr.com/photos/21572939@N03/

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