ABusinessPlanin10Slides

ThePitchDeckThistemplatehasbeendesignedtodescribeallaspectsoftheventure(notjusttheonesyouknowaboutorareexcitedby)andservesasbothaprototype yourvision andcommunicateittoothers.

Thepitchdeckisthefirstcomprehensiveprototypeofanewventure,andsoshouldbecreated,shared,andinotherwaystreatedasaworkinprogress(andslidesareeasiertoreviseorabandonthanalengthywrittendocument).Itsgeneraloutlineaddressesmostofthequestionsinvestorswillhaveaboutyourbusiness,intheordertheywillaskthem—thustheorderoftheslidesiscritical.Usethistemplatetocreatetwodecks:thepitchdecktopresentfromandanannotatedpitchdecktoleavebehind.Thisseconddeckshouldbeself-containedandself-explanatory.Keepitsimple:beconcisebutalsocomprehensive.Wherepossible,trytouseimagesorchartstoconveyyourmessage.Personalizeyourdeck—removetheinstructions,changethetitles,changethemasterslide—butkeeptheoriginalorderandfocusoftheslides.

NOTE:Thegreyboxesinthistemplateprovideguidanceandinstruction,andcanbedeletedasyoucompileyourpitchdeck.

ValidationVision

TheProblemSolution,&

value

TechnologyAssumptions

MarketAssumptions

BusinessAssumptions

TheDeliverables

Team

Milestones

Resources

Summary&NextSteps

TheIdea(asapitch)

OverviewofPitchDeckTemplate

YourCompany(orProject)Here

Yourcompanynameandcontactinformationhere:

• Includeallnames/emails/phonenumbersofthefoundingteam• Includecompanywebsite(ifestablished)

TheIntroduction– ElevatorPitch

Page § 4

• Inapproximately140charactersorless,describewhatthecompanydoes,forwhom,andwhyitsimportant (i.e.,valuabletothatcustomer).

• Youcanalsoverybriefly mentionanysignificantaccomplishments/milestonesreachedsofar,e.g.havelicensetopatent,proofofconceptcompleted,prototypecompleted,testedwithnamebrandcustomers,etc.Thiscanattractinterestfortheremainderofthepresentation.

Problem,Solution&ValueProposition

Usethisslidetodefinethreethings:

Theproblemareyousolving

• Describetheproblem yourventurewilladdress,usingasclearandcompellinglanguageaspossible.Besuretoclearlyidentifywhohastheproblem(consumerorcustomer)andhowbadly.

Yoursolution

• Describeyoursolution intermsofthebenefitsitprovidesfortheconsumerand/orcustomer(avoiddescribingthetechnicalfeaturesofyoursolutionhere).

Yourvalueproposition

• Thevalueproposition representshowyou(andthecustomer)willmeasurethevalueofyouroffering.Beasspecific(andifpossible,quantitative)asyoucanabouttherelativevalueofyoursolution:isit5%betterthanexistingalternatives,50%,500%?Andbywhatmeasure:isitfaster,better,orcheaper?

TheMarket

Usethisslidetodefinethreethings:

Yourconsumer(and/orcustomer)• Clearlyidentifywhoyourcustomerisandhow

manyofthemthereare(theparticularmarketsegmentyouarepursuing).

ThePrice,RevenueModel,andVolume• Howmuchtheywillpay(price),howtheywill

pay(revenuemodel)andhowmuchtheywillbuy(lifetimecustomervalue).

Howyouwillreachthem• Howyouwillcommunicateyourofferingand

value(i.e.,yourgo-to-marketstrategy).

Technology

Usethisslidetodefine:Whatisyoursolution?• Whatisyourtechnology?Whatdoesitdo?Howdoesitdoit?

Describeyoursolutionwithoutdisclosinganypatentableortradesecretinformation.

• Whatmakesthissolutioneffective,unique,and/ordefensiblefromcompetitors?DescribeanyIP(patents,provisionalpatents,ortradesecrets). Describeanydistinguishing(orinimitable)valueofyourtechnologyovercompetingsolution.

Willitwork(andwhen)?• Describethe“readiness”ofyourtechnologyandhowlongit

maytaketoreachcommercialscale.Canyoumakeit(atscale)?• Whatdoesitcost?Whatisthesupplychain(i.e.,whowill

provideanycriticalelementsofyourcoretechnology?)

FinancialProjections

** All $ are in 000

Year1 Year2 Year3 Year4 Year5

revenue(000s) $62.5 $129.6 $336 $960 $1,600

customers 500 1200 3000 4000 5000

units/customer 5 6 7 15 20

price $25 $18 $16 $16 $16

expenses(000s) $85 $650 $250 $335 $750

headcount 10 14 15 27 34

COGS $18 $17 $15 $14 $14

CAC $325 $250 $200 $100 $50

netincome(000s) ($22.50) ($479.6) $ -85 $ 625 $850

Whatarethe3factors(max)thatwilldrivechangesinyourrevenueandexpensesoverthenextthreeyears?

Canyoucontrolthem?

Describehowyourcompanywillmakemoneysolvingthecustomer’sproblem.Makesuretoanswerthefollowingquestions:

• Howmuchwillyoumake?• Howmuchwillitcost?• Whenwillithappen?

Inasingletable,showhowmuchyouexpecttogetpaidforeachunityousell,howmuchitwillcosttomake,andhowmanyyouwillsell.Inthiscase,keepitsimple:identifythethreemostimportantfactorsdrivingyourrevenueprojectionsandthethreemostimportantfactorsdrivingyourcostprojections.

Assumption/Hypothesis $5 $50 $500 $5,000

EarlyStageDeliverablesForyourvisionofthisventuretowork,whathastobetrue?

Listalloftheassumptionsyouhavemadeinspecificallydescribingyourvision.Eachoftheseassumptionsrepresentsanuncertainty.

Somearemoreuncertainthanothers,andsomearemorecriticalthanothers(i.e.,iftheyprovefalse,youwouldfailcompletely).

Listyourassumptionsandthenprioritizethemintermsofhowcriticalandhowuncertaintheyarenow.

Identifythemajoruncertaintiesyouwouldtackleinthenextstageofdevelopingthisventure.

Thisisaprivateslide,notforpresenting,butyoushouldkeepitintheslidedeckandrecordeverytimeyourecognizealoominguncertainty.

Milestones

Yourmilestonesrepresentthemostimportantactivitiestoaccomplishduringthenextphasethatwillreducetheuncertaintiessurroundingyourbusiness.

Notethat,toaccomplisheachmilestone,you’ll needtherightcapabilitiesandsufficientinvestment.ThusthemilestonesshouldbereflectedintheTeamandSummaryslides.

Typicalmilestonesmightbe:

• Completingatechnicalprototype• Interviewing20customerstocreateanMRD• Gettingafirstcustomercommitment• Shippingyourfirstproduct(orgettingyourfirst

10,000users)Don’tlisteveryactivity,butrathergroupthemintoasetofmilestonesthatyouwillaccomplishinthisround.

TheTeam

TheAdvisoryBoard

Picture Name(orTBD) Relevantskillsandexperiences

Picture Name(orTBD) Relevantskills&experiences

Describeyourcurrentandplannedmanagementteam.NOTE:Don’tputsomeoneonyourteamjusttofillaspot.Listonlythepeoplewhoaremovingforwardwithyourventure.OtherwiselistTBDandbepreparedtoexplainwhatkindofpersonyouneed.

Describeyourcurrentadvisors.Don’tlistadvisors youhavenotgottenpermissiontolist.Instead,ifyou’remissingkeyadvisors,listthebackgroundsandexperiencesyouthinkwillbevaluable.

Foreachofthefoundersandadvisors,describetheskillsandexperiencesthataremeaningfultotheventure

Foreachofthefoundersandadvisors,describetheskillsandexperiencesthataremeaningfultotheventure

SummaryandNextSteps

Onthisslide,summarizeyourventureasyoucurrentlyenvisionitaswellasitscurrentstatus:• Beclearinwhatyouareplanningtodointhelong

run• Beequallyclearinwhatyouareplanningtodoin

theshortrun.• Beclearinwhatyouareaskingforfromthis

audience.Ifyouarepitchinginternalexecutives(oroutsideinvestors),tellthemwhatfundingyouneedandwhatyouwilldowithit.Ifyouarepitchingtopotentialadvisorsoremployees– beclearaboutwhatyou’reaskingofthem.

(Optional)AppendixSlides

Todevelopyourconceptfurther,youmaychoose toincludetheaccompanyingslidesinanappendix:1. Describethe4Ps:product,price,promotion,

andplace ofyourmarketingplan.2. Describethecurrentandemerging

competition,usetheaccompanyingCompetitiveLandscapeMatrix todefinethecriticalfeaturesthatyourcustomerscareabout,andthedifferences(basedonthesefeatures)betweenyourofferingandthecompetition’s.

3. YoumayalsowanttoaddaUserScenario(s)slidetodescribethetypicalcustomer,theirpreferences,andhowtheywouldusethisproduct.

Theslidesareoptional andshouldonlybeincludediftheywillhelpyoudevelopyourconcept.

(Optional)Product,Price,Promotion,Place

“P” Description

ProductWhatistheproduct (tangible)orservice(intangible)orcombinationthatyouareoffering.Ifthereisaproductmix,describethedifferencesamongthemix.

Price Whatistheprice thecustomerwillpayfortheproduct/service?Whatistheperceivedvaluepropositionthatjustifiesthatprice?

Promotion

Whatisthepromotion plan?Whatarethemethodsofcommunicatingtherelevantinformationabouttheproducttoeachofmanydifferentparties(includingcustomer,distributors,etc.):advertising,directmail,word-of-mouth,publicrelations,coupons?

PlaceWhatisyourplace?Placedescribesyourdistributionstrategy:wherewillcustomersgetaccesstoyourproducts/services?Howwillyoudistributeyourproductstotheselocations?

(Optional)CompetitiveLandscapeFeature

3Feature

5Feature

1Feature

2Feature

4Feature

N

üYourCompany/Project

Competitor1

Competitor2

Competitor3

Competitor4

CompetitorN

ü ü ü ü ü

üü ü

ü ü

üü ü ü

ü ü ü

üü ü▪ Listanydirectcompetitorsaswellascompetingalternatives(includingthestatusquo).Doyourresearchhere.Whoarethey?

Listthem.Whatmakesyoudifferent?Describeit!Whatgivesthecompanyanadvantage?Describeittoo!▪ Dependingontheproductandcompetitorsitissometimeseasiertodepictthecompetitivelandscapeintermsofspecific

featuresthataddsubstantialvaluecomparedtoyourcompetitors.Thiscanbeshowneasilybycarefulconsiderationtotherowandcolumnheadingsintheillustratedtable.

(Optional)UserScenario(s)

AUserScenario describesatypicalcustomer(or2or3),theirdemographics,andwhattheyarelookingtodowithyoursolution(i.e.,whatistheirproblemandhowyoursolutionwillsolveit?)

Thesedescriptionsarenarratives,notbullets,anddemonstratethatyouunderstandthetypicalcustomerandtheirneeds(betterthananyoneelsedoes).