10 Shifts Changing Consumer Behavior / Germany

Post on 12-Jan-2015

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Presentations created for the Social Media Days conference in Hamburg, Germany. Stats are taken from multiple sources but majority are from our Digital Republic research report.

Transcript of 10 Shifts Changing Consumer Behavior / Germany

<1990 1990s

EventsDirect FaxDirect MailTelephone

1999 2000s 2012TVRadioPrintDisplay

IMEmailEventsDirect FaxDirect MailTelephone

TVRadioPrintDisplayCable TVWebsiteSearchOnline Display

IMEmailEvents Direct FaxDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing

Mobile EmailSMSIMEmailEventsDirect FaxDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsContextualWikisSocial NetworksMobile Web

Apps/Push NotificationsGroup TextingSocial DMVoice MarketingMobile EmailSMS + MMSIM EventsEmailDirect FaxDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogs/ RSSPodcastsContextual WikisSocial NetworksMobile WebBehavioral Social Media & AdsVirtual WorldsWidgetsTwitterMobile AppsGeolocationPinterest

MARKETING (R)EVOLUTION

HYBRIDENERGY

Slide via JESS3

Slide via JESS3