Post on 20-Oct-2014
description
$10,000,000
ROB SNELLrobsnell.com
Reasons to be Real
Kitchen table
Old schoolfolks on WWW
Web Sales Before
1997 2004 2010
2004
What’s wrong with our store?
We need to have a “conversation”
dogs
hunting
One big change
homepage
Web Sales Before
1997 2004 2010
Web Sales After
1997 2004 2010
Web Sales Actual Lift
1997 2004 2010
$10 million
$10,354,767.23additional sales
Need to communicate
3 things:
Steve Snell is a dog training supplies expert.
This product is what you should buy.
Please buy it from us.
1
Steve Snell is a dog training supplies expert.
picEstablish authority.
Steve’s been doing this for
a while
pic
Steve has 16 dogs
Example
Steve knows hunting
gear
PIC: Better in the field
PIC: Better in the field
2
This product is what you should buy.
Steve knowsdog training gear
“I have tried at least 50 or 60 new systems over the last 11 years…”
“Tired of losing your dog? Buy this tracking collar!” :
Recommend products that solve customers’ problems
Tell folks what to buy w/
buyers’ guides
Buyers’ guides
50% higher conversion rate
Visitors entering on
than visitors who enter on a section / category page
Express your opinions with
product reviews
Example Review
Endorse the products that you use
“So cool it is now the only training collar I will use on my bird dogs and retrievers.”
3
Please buy it from us.
Be price competitive
Put a face with your name on your store!
People buy from people Be personal…
Tell folks why they should
pick you!
Tell folks there’s no risk
shopping with you
Get answers to your questions, fast
“Customer service at Gun Dog Supply is excellent! If you shop anywhere else, you are wasting your time!”
Web Sales Actual Lift
1997 2004 2010
$10 million
Find your Steve
Guy: How can I stop my barking dog?
Steve: I love my bark limiter! It works! Buy one!
get on my list:info@ystore.com
more info / free stuff: RobSnell.com