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insights from Nathalie Nahai

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Nathalie NahaiNathalie Nahai is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion’ (Pearson). With a back-ground in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influ-ence our attitudes and behaviours’.

@TheWebPsych

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Great websites balance aesthetics and functionalitywhile always delivering relevant information that people want.

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The three secrets to online influence are:

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The three secrets to online influence are:Know who you’re targeting - see the world through my eyes

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The three secrets to online influence are:Communicate persuasively - speak to me in a language that I understand

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The three secrets to online influence are:Sell with integrity - let me buy what I want

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As human beings, our decisions are first influenced by our feelings,

and later justified with facts.

Move me to action.

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“Communication is one act, in which the brain of the communicator,

and the brain of the listener are trying to be coupled, and merging as one.”

- Dr. Uri Hasson

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Beauty is a universal language.use imagery to tap my emotions and video to elevate it.

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Social persuasion online is awarded only to real people, not avatars.

be yourself and nothing else.

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To sell with integrity means doing for others what you would otherwise do for yourself -

unequivocally, all the time.

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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:

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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:

Authority - Expert appeal

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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:

Logos - Partners you’ve worked with

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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:

testimonials - real and unfiltered

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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:

HD images

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A first time visitor to your website is scanning for cues to trust you.Here’s what they’re looking for:

The blue color pallet

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Never treat all cultures equally.Customize your website according to these six dimensions:

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Never treat all cultures equally.Customize your website according to these six dimensions:

The unequal distribution of power

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Never treat all cultures equally.Customize your website according to these six dimensions:

Individualism vs Collectivism

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Never treat all cultures equally.Customize your website according to these six dimensions:

masculinity vs femininity

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Never treat all cultures equally.Customize your website according to these six dimensions:

Uncertainty Avoidance

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Never treat all cultures equally.Customize your website according to these six dimensions:

long-term orientation

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Never treat all cultures equally.Customize your website according to these six dimensions:

Indulgence vs constraint

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Never treat all cultures equally.Customize your website according to these six dimensions:

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In the end, it’s the value that you consistently add to your audience

that will determine your fate.How am I better off having spent time on your site?

If I’m visiting your website for the first time, why should I trust you?

REALLY REFLECT...

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