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10 INSIGHTS ON LANGUAGE AND BUSINESS

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Erin McKean is the founder of Wordnik.com. Previously, she was the editor in chief for American Dictionaries at Oxford University Press, and the editor of

the New Oxford American Dictionary, 2E. Her books include Weird and Won-derful Words, More Weird and Wonderful Words, Totally Weird and Wonderful

Words, and That’s Amore (which is also a collection of words). The Secret Lives of Dresses is her first novel, and really, her first book where the words are ar-

ranged in something other than alphabetical order.

Erin McKean@emckean

Co-Founder of Reverb Technologies

Observe closely and you’ll notice those with rare intelligence and wit reading creative non-fiction or great fiction full of metaphors.

Insight #1

Insight #2

You’ll know that you’ve stumbled upon a great definition when a word just flows — no hitch in

your understanding of the broader topic or work.

Insight #3

The lean entrepreneur always lives in the question, for she approaches each project with a mindset to

Listen first, then Test, Understand and React.

Insight #4

Your hypothesis will crystalize the highest value application of your product or service.

Never stop discovering and validating it.

Insight #5

Feedback is to a lean practitioner what oxygen is the body — fuel. Accept it in the spirit of the

gift it is and you’ll see with 20/20 vision.

Insight #6

Any revenue model that isn’t based on happy users having a great experience is exploitive. Make someone really happy

and they’ll pay for your service.

Insight #7

If you aspire to solve difficult problems, start with brainpower; especially engineers, and then listen intently to figure out how you

can deliver exactly what people need.

Insight #8

Modern search is more like a discovery mechanism. Data will recognize your implicit desires and present you with explicit options

to bring them to life.

Insight #9

Building an MVP for a mobile app? Try testing the basic features in Canada;

you’ll welcome the candid feedback.

Insight #10

Those who go far in life work hard at being lucky, for they know that luck starts

with seeing what others don’t see.

What’s your first step in approaching a difficult problem?

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Presentation created by Chase Jennings

Insights by Moe Abdou