Post on 21-Jan-2015
description
LOCAL SEO
TACTICS
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Chris Silver Smith
Argent Media
@argentmedia
#SMX #21D
October 2, 2013
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• Founder of Argent Media providing SEO, Social Media Optimization & Online Reputation Management
• Former:
• Columnist for SearchEngineLand.com & WebMarketingToday.com
• Advisory Board Member for FindLaw (aThomson Reuters company) and Universal Business Listing (“UBL”)
• VP of Programming, DFW Search Engine Marketing Association
SEO & Head of Tech Dept. for Verizon Superpages.com
Strategist for NetConcepts (Covario)
Director of Optimization Strategies for KeyRelevance
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1. Aids search engines in interpreting your site correctly, increasing their confidence in assessing the meaning of your info.
Can sometimes increase your chances of getting Rich Snippets appearing with your webpages in search results.
2.
2 Reasons To Use Semantic Markup For Local!
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Simple:Acme Industrial Company100 Elm StreetWalla Walla, WA 993241 (509) 000-1234
Complex:
Houston’s Restaurant – Memphis Style BBQ!
ORDER TODAY: 977-BBQ-NOWS!10 Tennessee Avenue, Uptown, Springfield, MO
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• hCard Microformat / RDFa
• Micro Data - Schema.org
ex: http://argentmedia.com
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AnimalShelterAutomotiveBusinessChildCareDryCleaningOrLaundryEmergencyServiceEmploymentAgencyEntertainmentBusinessFinancialServiceFoodEstablishmentGovernmentOfficeHealthAndBeautyBusinessHomeAndConstructionBusinessInternetCafeLibrary
LodgingBusinessMedicalOrganizationProfessionalServiceRadioStationRealEstateAgentRecyclingCenterSelfStorageShoppingCenterSportsActivityLocationStoreTelevisionStationTouristInformationCenterTravelAgency
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http://www.google.com/webmasters/tools/richsnippets
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Author Information In Search Results:
<td><a href="https://plus.google.com/112059884660144728255? rel=author">Google + Profile</a></td>
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<a href="https://plus.google.com/115771962683470559243" rel="me">Chris Silver Smith</a>
<a href="https://plus.google.com/115771962683470559243?rel=author">Chris Silver Smith</a>
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LogoLogo
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<div itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="/Tourism-g28926-California-Vacations.html" itemprop="url"> <span itemprop="title">California (CA)</span> </a> </div>
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http://schema.org/Review http://schema.org/Rating
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Also in Online Yellow Pages:
Secret: Use Different Categories w/ IYPs: > 5 Categories in Google!
= More Qualified Leads!
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• Claim and set up your Google+ Local page & add a 1st image.
• Maybe it shouldn’t be your logo!
• Use a high-contrast image with simple composition.= It will “read” better when reduced to thumbnail size.
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argentum@verizon.net
twitter.com/si1very
twitter.com/ArgentMedia
ArgentMedia.com
Search Engines are complex. Get qualified help.
http://www.slideshare.net/SearchMarketingExpo
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