Optimize Your Website for Google and Bing

10 Easy SEO Tips for Business

By @firecatsue

What Is SEO?

Natural SEO vs. Paid SEMSearch Engine Optimization

• NATURALLY RELEVANT RESULTS

• On-site coding & tags• Content strategy• Social media profiles and

links• Directories• Professional Association

listings• Continual

Search Engine Marketing• PAID PLACEMENT• Google AdWords• Bing/Yahoo AdCenter• Pay-per-click• Daily Budgets

Today’s Focus

Do SEO First

Anatomy of a Search Result

HTML Title Tag

Meta Description Tag OR first text Google

finds

#1: HTML Title & Desc Tags

http://searchwritten.com/title-tags-explained.html

#2: Target some Keywords

• Google’s Keyword Tool

#3: Friendly Domains & URLs

#4: Register for the Locals• Google Places• Bing Local Listing Center• Yahoo Local

… Claim free directory listings.

• Yelp• Citysearch• Insider Pages• Merchant Circle

Do it yourself, if you are able. Be thorough.

Don’t pay more than $400 to get placed in these.

#5: Link Social Media Profiles

#6: Consider Blogging

•First, try social media

•Put your site in a content management system (CMS)

•Leverage OPC — “other people’s content”

#7: Talk About What You Do

#8: Craft Content for Extra Mojo

•Headings

•Linked text

•URLs

•Domains

•Video

#9: Maintain Your Pace

•Search engines reward fast-loading sites

•Don’t cheap out on hosting

•Keep your content fresh

#10: Repeat what Works

• Google Analytics or other metrics• Figure out what keywords pull best• Use a URL shortener/tracker to track relative popularity of links shared* bit.ly

• Watch the referring domains and URLs in your metrics

Google Analytics

Watch for Snake Oil

Apply Credibility Tests to Enthusiasts, Vendors

Run Away!• We’ll get you the #1 spot on

Google, no problem!• “EVERY business needs ___.”• Let’s focus on PAID search right

away…• First you need a blog…• Let’s get you going in Facebook &

Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …

• We’ll buy your domain, set you up in our systems….

More Like It• “Let’s see how people are

getting to your website now.”• “Are you Local, Nationwide, Worldwide?• “Are you paying Yellow Pages or

another vendor to manage this for you now?”

• “What are you trying to accomplish?”• “Are you doing some Social Media?”• “How often does your content

change?”• “Is your website ready for the traffic?”

Twitter: @firecatsue

LinkedIn: Firecat-Studio

Facebook: Firecat Studio

Website: firecatstudio.com

email: susan@firecatstudio.com