Post on 31-Dec-2015
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How to Target Retail Tenants Using the Site To Do BusinessWebinarJeremy Cyrier, CCIM
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Jeremy Cyrier, CCIM
President of MANSARD
Provide market research driven commercial real estate brokerage and advisory services.
General asset firm: Retail, Office, Industrial, Multifamily
Headquartered in Boston, MA
CI 101 and CI 102 Instructor for the CCIM Institute
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THE MANSARD METHODGet Positioned
Leads
Opportunities
Deals
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Objectives
Determine Site Feasibility
Draw Trade Area – 7 minute drivetime
Run a Gap Analysis (Reading Report)
Expanded Trade Area
Create Business List
Launch Marketing Plan
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CCIM Strategic Analysis Model
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Financial Analysis
Market and Competitive Analysis
Location & Site Analysis
Political and Legal Analysis
Strategic Analysis•Goals and Objectives
•Alternatives•Decision Criteria
•“Go/No Go” Decision Points
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SITE
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SITE
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SIE
7 Minute Drivetime
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Gap Pointers
Check Your Trade Area – Multiple Reports
using multiple trade areas.
Red Means: Surplus (Bad)
Green Means: Leakage/Gap (Good)
Note Your NAICS codes
Beware: Gap is a guide. Gap is not absolute.
You have your data note at footer.
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SIE
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SIE
Trade Area
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SIE
Demos
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SIE
Summary
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SIE Red v. Green
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SIE
NAICS Codes
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SIEClothing & Accessories
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SIE
Food (7221)
General Merch (4529)
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SIE
Food (7221)
General Merch (4529)
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SIE
Data Note
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Top NAICS Clothing (4481) Shoe Stores (4482) Jewelry, Luggage, Leather Goods Stores (4483)
General Merchandise Stores (4529)
Full Service Restaurants (7221)
Drinking Places (7224)
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SIE
25 Minutes
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SIE
Business List
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SIE
NAICS Codes
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SIE800+ Targets
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SIE
Business Name
Contact & Phone
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Conclusion
Examined site and market conditions
Determined trade area
Ran a gap analysis (interpreted report)
Built targeted retail tenant business list
Launched marketing plan
Within 4 months, 60% of project was under proposal.
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