Communication Method Evaluation

April Wimmer

ASA CodesNumber Name Brief Description

1 Compliance You need to be honest and Truthful and your images must be decent for all viewer

2 Recognition of marketing communications

Must look like an advert, Logos, slogans and images

3 Misleading Adverts You can’t lie about the products; abilities and price

4 Harm and Offence You cannot offend a specific group or person, Images must be decent for all viewers

5 Children Cannot promote dangerous behaviour, you cannot pressure children to buy.

6 Privacy If you have a celebrity or well know person you must have written permission from them first

13 Food, food supplements and associated health or nutritional claims

You can’t promote poor dietary habits, You cannot say it benefits health if you can’t prove it.

Mind Map

Coca Cola

Colorful Label

Fun and friendly advert

Bright and Bold Lettering

Catchy Slogan people can rememberInclude images of

different people and places

Themes such as festivals or specific dates; e.g. Christmas

Color schemesKeep a similar style to normal coca cola

Mind Map

• Strengths of using this method– Helps you see ideas clearer– Helps you plan it better

• Weaknesses of using this method– Takes a long time

• Did you like using this method? Why? -Yes Because It helps you see it easier -No Because I prefer to just go for it and not plan

Mood Board

Mood Board

• Strengths of using this method– It illustrates your ideas

• Weaknesses of using this method– Just images, may not give any more ideas

• Did you like using this method? Why?• Yes it is fun and colorful

Style SheetCoca Cola COCA COLA

Coca ColaCOCA COLA

COCA COLA

Open Happiness

O p e n H a p p i n e s s Open Happiness

Style Sheet

• Strengths of using this method– Helps you see your ideas

• Weaknesses of using this method– Limited fonts– Takes long time

• Did you like using this method? Why?• Yes, It gave me a chance to se all fonts

together with colour schemes

Layout PlanCool Coca Cola

“Lets get Bubbly ” Working Slogan

Layout Plan

• Strengths of using this method– Shows how your ad will look

• Weaknesses of using this method– Not all the images online are what you’re using

• Did you like using this method? Why?• Yes because it helped me see the

development

Brainstorm

Brainstorm

• Strengths of using this method– Doesn’t have to follow a pattern– more free flow

• Weaknesses of using this method– Takes time

• Did you like using this method? Why?• Yes because its easy and you see it better

Informal Pitch

• Strengths of using this method– Sets it out so you can read it better

• Weaknesses of using this method -Lots of categories to fill• Did you like using this method? Why?• No it was too long and confusing

Initial Reaction

My idea is Based on a platform style game with an adventurer who has to jump onto the platforms over a fire pit to collect a Cola can.

Initial Reaction

• Strengths of using this method– Planning written down in case you forget

• Weaknesses of using this method– Boring

• Did you like using this method? Why?• No I don’t as it is not helpful

Sketches

Sketches

• Strengths of using this method– Illustrates your ideas

• Weaknesses of using this method– Not detailed enough

• Did you like using this method? Why?No as it wasn’t as detailed as I needed it to be

Formal Proposal

• Strengths of using this method– It lays out the plan in certain areas

• Weaknesses of using this method– It is hard to put the into ctagories

• Did you like using this method? Why?No because it was hard to follow