0940 Peter thomas accenture

Post on 24-Jan-2017

724 views 0 download

Transcript of 0940 Peter thomas accenture

Defining the Professional

Services Marketing

Department of the Future

Peter Thomas,

European Marketing Director, Accenture

2

Some things stay the same

3

But digital changes everything else

4

Liquid Marketing

5

Being Data Driven

6

All about the People

7

What‘s the timeframe?

8

Getting it right