03-van Oers MTM FINAL -...

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International BeverageFrank van Oers

2

Long-term Growth Will Come from Single-Serve and Instants

38%

12%18%11%8%

7% 6%

$3.2 Billion

Multi-Serve (ex. Brazil)Single-ServeInstantsMulti-Serve (Brazil)LiquidsTeaOther

FY08

56%

12%

1%

4%

24%3%

European RetailRussiaEuropean FoodserviceBrazilAustraliaAsia Pacific Foodservice

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Agenda

•Premiumization

•Geographic Expansion

•Drive Foodservice

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Agenda

•Premiumization

•Geographic Expansion

•Drive Foodservice

5

Premiumization

•Leverage and defend #1 and #2 positions to build margin•DRIVE Single-Serve opportunities in key markets

•UPGRADE position in decreasing Multi-Serve segment

•BROADEN existing product range in premium instants & espresso segments

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Premiumization

•Leverage and defend #1 and #2 positions to build margin•DRIVE Single-Serve opportunities in key markets

•UPGRADE position in decreasing Multi-Serve segment

•BROADEN existing product range in premium instants & espresso segments

7

Long-term Growth Will Come from Single-Serve and Instants

38%

12%18%11%8%

7% 6%

FY08$3.2 Billion

31%

13%20%

11%

13% 7% 5%

Multi-Serve (ex. Brazil) Multi-Serve (Brazil)Single-Serve LiquidsInstants TeaOther

38%

12%18%11%8%

7% 6%

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Significant Growth Opportunitiesin Single-Serve

• Senseo system growth through added-value appliance and beverage innovation

• Continue to drive switch from drip filter to single-serve

• Increase soft pod consumption and maintain strong“multi-beverage” share within category

• Drive market leadership in appliance and pods in current markets

• Enter in new markets with potential by 2010

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SENSEOSENSEO BEANBEAN

Upgrade Senseo

Add fresh milk: LATTE SELECT

Add filter option

Single-serve Will Also Grow Through Machine Innovation

Upgrade Base Senseo

Full-auto coffee systemwith flexible bean

containers

Fresh Beans + Jug

High Pressure Espresso

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Premiumization

•Leverage and defend #1 and #2 positions to build margin•DRIVE Single-Serve opportunities in key markets

•UPGRADE position in decreasing Multi-Serve segment

•BROADEN existing product range in premium instants & espresso segments

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Consumer Trends Lead to Premium Strategy and A Focus on Value

Consumer Demand Benefit driven/Premium/Health

Value-Driven/Basic

Gro

wth

12

Discounters have been able to exploit ‘value driven’ trends to gain share

Source: MVI database

45.2% 41.8% 40.6%

24.7% 26.1% 26.8%

14.1% 16.3% 17.4%

9.4% 9.1% 8.5%6.7% 6.7% 6.7%

0%

25%

50%

75%

100%

2003 2008 2013E

Supermarket Hypermarket Discounter Convenience Cash & Carry

Share of grocery formats across Europe

13

Health & Wellness Is an Important Consumer Trend

Naturalness Cell protection (AOX)

Hydration Mental Performance

14

We Have Developed a Profitable Tea Position in Selected Countries

15

Build One Strong Aroma Lady Brand

16

We Will Upgrade Our Multi-Serve Assortment Through Innovation

Premium & Enjoyment Health & Wellness

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Pepites d’Arome Represents Another Revolutionary Innovation in Coffee

TV

Shelf Impact

Consumer Education

Promotion

Sampling

Bill Boards

The Product

Coupons

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Premiumization

•Leverage and defend #1 and #2 positions to build margin•DRIVE Single-Serve opportunities in key markets

•UPGRADE position in decreasing Multi-Serve segment

•BROADEN existing product range in premium instants & espresso segments

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Agenda

•Premiumization

•Geographic Expansion

•Drive Foodservice

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Geographic Expansion

• Invest in high growth regions using appropriate forms of coffee•CONTINUE our ‘volume to value’ strategy in Brazil

•DEVELOP Russia (Instants, later Tea, Ukraine)

•EXPLORE acceleration Asia (Thailand Instants, Vietnam R&G)

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Investments in Emerging Markets Will Change our Portfolio Over the Long-Term

56%

12%

1%

4%

24%3%

FY08$3.2 Billion

51%

13%

4%5%

24%3%

European Retail BrazilRussia AustraliaEuropean Foodservice Asia Pacific Foodservice

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• Profitable incremental sales over the long-termReturn

•Russia is the largest instants market in Europe•Premium segment is growing rapidly

Attractiveness of the

opportunity

The Russian Opportunity

• Well-positioned product and packaging• High investment levels• Strong organization and distributor

Why Int'l. Beveragecan win

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Russian Coffee Market Growing Rapidly

* Estimated volume Green, 2003-04Source: The Coffee Market FY06 CBI April 2006

69

89

122

122

134

144

163

252

300

538

Thousands tons Retail value CAGR, 2002 – 2006

-3

-3

-1

-1

-1

-1

0

1

1

16Russia

Italy

Netherlands

France

Spain

Poland

Sweden

U.K.

Germany

Austria

Germany

France

Italy

Spain

Russia

Netherlands

U.K.

Poland

Sweden

Austria

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• Profitable incremental sales over the long-termReturn

• Russia is the largest instants market in Europe• Premium segment is growing rapidly

Attractiveness of the opportunity

The Russian Opportunity

•Well-positioned product and packaging•High investment levels•Strong organization and distributor

Why Int'l. Beveragecan win

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Well-Positioned Premium Product Line

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•Profitable incremental sales over the long-termReturn

• Russia is the largest instants market in Europe• Premium segment is growing rapidly

Attractiveness of the opportunity

The Russian Opportunity

• Well-positioned product and packaging• High investment levels• Strong organization and distributor

Why Int'l. Beveragecan win

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Large Investment in Russia

•Market investment of $25 million

•Targeted market share of 15% by FY11

•Sales of $200 million by FY11

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The Brazilian Opportunity

BRAZIL

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By 2010 Brazil is expected to bethe largest coffee market in the world

Brazilian Market Very Large and Growing

16%1,108,500 TonsU.S.

13%881,300 TonsBrazil

100%6,927,000 TonsTotal World Market FY07

Source: Latin Panel, June 2008

Basis: green coffee equivalent

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We Have Broad Distribution

Jundiai

Recife

FactoriesDCsOutbound Routes

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PREMIUM

MAINSTREAM

VALUE

Segmented Portfolio of Strong Brands

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Brazil Retail Coffee Market Share

11.8 11.713.5

6.8 7.4 7.3

16.518.5 19.0

0

5

10

15

20

FY06 FY07 FY08

Sara Lee

Sta Clara

Melitta

Source: Nielsen

+2 pts from Mokaacquisition

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Results Are Improving in Brazil

308340Net Sales

214Operating Income

FY07FY08$ in millions

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Agenda

•Premiumization

•Geographic Expansion

•Drive Foodservice

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International Foodservice Overview

•FY08 sales of $860 million, up 10%

•Primary countries include Netherlands, Belgium, Germany, Denmark and Australia

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Foodservice Business Model Improvement

•Rationalization of direct business models

•Attack tail of unprofitable customers

•Develop indirect channels

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Focus on Health Care And Business Segments

Segment NOS (%)Operating Profit(% of NOS)

QSR/Coffeeshops

Education

Medium business

Leisure

Largebusiness

Smallbusiness

Convenienceand retail

Hotelsand

gaming

BaReCaHealthand care

Average

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Roll out C600

Roll out C100

Roll out TQL

Roll out C300

DescriptionActivity

Strong Innovation Pipeline

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International Beverage Performance Overview

+6-8%+1-3%+9.2%OperatingSegment Income

+5-7%+2-4%+8.6%Net Sales

Long-term Guidance

FY09 Guidance

Adjusted FY08 vs. FY07

FY08 Adjusted Net Sales = $3.2 billionFY08 Adjusted Operating Segment Income = $562 million

Note: See table at the end of this presentation deck for a reconciliation to reported numbers.

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International Beverage Net Sales

$2,962

(347)2

$2,617

FY07

$3,215

––

$3,215

FY08

8.6%Adj. Net Sales

Less:Foreign currencyAcquisitions/Divestitures

22.9%Net Sales

Change

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International Beverage Operating Segment Income

$515

(59)(118)(21)

$317

FY07

$562

––

(15)

$547

FY08

9.2%Adj. Operating Segment Income

Less:Foreign currencyImpairment chargesOther significant items, net

72.8%Operating Segment Income

Change