Post on 18-Dec-2014
description
Advertising is everywhere…
Bill board posters
Internet
Bus stop posters
Sports Sponsorship
Posters
TV
Radio
Junk Mail
Magazine and newspaper advertising
Advertising works by :
Satisfying the consumer’s needs
This is often achieved by making the customer believe that they
need a product.
The purpose of an advertisement:
Adverts often show you how you will become more…
Glamorous
Powerful
Popular
as a result of buying their product.
A successful advert will make the customer believe that their life will be improved by buying the product, therefore the product becomes a MUST HAVE.
Advertisers use different
strategies…
A famous name
A catchy slogan
A fun character
Impressive offers
Target AudienceAdverts can be targeted at a specific audience
Therefore advertisers choose particular magazines, time of day on TV and radio stations, particular
times of year to advertise their products.
For example, at this time of year there are many advertising campaigns for weight watchers and
gyms after people have over indulged at Christmas.