Post on 02-Jan-2016
SShelby Cronk & Eden
Youngberg
Eden YoungbergShelby Cronk
Major Years
2002 idealized
2003 launch
2004 address book uploads = major growth
2008 goes global
2013 = 225 million members, grows more than two members per second
Reid Hoffman & Allen Blue
2006
Launch of public profiles
Professional profile
Achieves profitability
Recommendations and People You May Know
2008/2009/2010
London
Spanish and French language versions
Jeff Weiner becomes CEO and brings a clear vision
HYPERGROWTH: 90 million members and 1,000 employees in 10 offices worldwide
Today
Over 300 million members and growing
Features include: Endorsements Share and update/post Accompany posts with multimedia Connections Groups
Demographics
LinkedIn for Nonprofits
Build a company page
Promote your cause
Find board members
Locate staff/volunteers
https://nonprofits.linkedin.com/
Tips for using LinkedIn for Nonprofits
Follow 20-30 people every week
Join as many groups as possible
Post relevant blogs, links or helpful information to your status and send them to the groups you’ve joined
Act like a person; offer value
Tips when looking for donors
Look at other nonprofit LinkedIn profiles with a similar cause and look at their contacts
Participate in nonprofit group discussion where you would find donors (join their groups)
Use search function and keyword tools to better target donors
Build relationships via LinkedIn by telling your organizations stories
Tips for Using Groups
Create your own group(s) Connect people to people Drive traffic Send weekly updates Create conversation/answer questions Update leads Create sub-groups
Tips on Publishing
Spread your message
Outline goals and mission
Newsletter stories
In-depth social media stories
Share others’ content
Tips on Networking
Main goal is to connect people
Utilize your existing network
Suggest connections
Why LinkedIn?
82% of LinkedIn Members want to volunteer their time and skills
Allows for endorsements of nonprofits
Partners with Catchafire, Npower, Taproot, VolunteerMatch, Do-It and Volunteer Island
Volunteer.linkedin.com