Post on 21-Dec-2015
+
Mapping potential
23 June 2015
Building trails
Growing skills
Creating employment
Promoting Stellenbosch
+Cover off this evening
Introduction to STF
Structure
Vision – the ‘bigger picture”
Feedback
Plan the next 4 months
Next event
Next meeting
+Vision
1. Raise funds to build, maintain and improve trails in and around Stellenbosch
For Running, Hiking and Mountain Biking
2. Promote Stellenbosch – Tourism
3. Engagement of local community – create employment
+Mapping the connections
Builds better trails
Attracts more users
(marketing)
Builds local economy (local
government/business/donors)
Creates more jobs & skills
(NGOs)
Attracts more investment
(Corporates, government,
Trusts, international
donors)
+Project portfolios- Structure
Project Directors
Finance/Admin Fundraising Communication Trail Building Promoting Stellenbosch
Community development
Job creation
Skills development
Project Manager
+Roles & responsibilities
Portfolio Finance Fundraising Marketing Trail building
Stellenbosch promotion
Community development
Actions
Driver
Team
+Trail building
Trail best practice
Planning trails
Discussions with land owners (Land Owners Farmers, University, Municipality)
Building trails
Signage
Managing existing trails
+Fundraising
Coordinated approach to corporate sponsors
Motivating Government/NPO funding
Organising fundraising events: auction end November
+Promoting Stellenbosch Develop strategy around Stellenbosch as an adventure destination:
natural environment and meaningful cultural experiences Must promote community job creation and skills development
Target: professional athletes, international/local adventure tourists
Establish working relationship with key stakeholders, eg. WC Tourism, Cape Nature Conservation, Stellenbosch Municipality, Stellenbosch Tourism, local NGOs…
Establish core offering and service providers: NGOs, accommodation, equipment rental, guides, transport, coaching…
Around existing events Origin of Trails
Marketing and Delivery: communication and promotion stakeholder engagement
+Communication
Social media updates: Facebook, Twitter, YouTube
Website
Electronic newsletter
Newspaper and relevant publications
Sports clubs/associations
Event organisers
TV coverage of project
+Community development Identify working relationships with existing NPO/NGOs, e.g.
Songo
Job creation: Guides, trail builders, security Bike technicians Supporting service industries
Skills training: Guide training, trail builders, security Bike technicians Cycling/running skills Trail knowledge
+Financials
Funds raised R360,310 Cash on hand R132,031 Debtors R134,940
Use of funds R50,000 spent Jan for trails Jonkershoek Bridging Finance XCO Course Stellenbosch University
Plan going forward Jonkershoek fire and felling 8-10 months Focus on area above Coetzenberg
+Financials – Income Statement
Income Art Auction 235 900R
EEEEEEEE EEEE E 14 400EEEEE EEEEEEEEE E 110 010
EEEEE EEEEEE 360 310R
EEEEEEEE EE EEEEEEE EEE 99 EEEEEEE EEEEE EEEEE EEE EEEEEE :EE EEEEEEE EEEEEEE EEEEEEEEEEEE 50 000R -EEEEEEEEEE EE EEEEEEE EEEEEEEE E12 000-EEEEEEEEEEE EEEE E12 527-EEEEE EEEEEEEE E18 812-
EEEEE EEEEEEEE E93 339-
EEE EEEEEE E 266 971
1 22 2015Summarised Income Statement: st November to -June-
+Financials –Balance Sheet
Equity and Liabilities
EEEEEEEE EEEEEEEE E 266 971
EEEEEE Debtors: Paarl Media 100 000R
EEEE EEE EEEE E 132 031EEEEEEE EEEEEEEEEEE EEE EEEEE E 34 940
EEEEEEEEEEE EEE EEEEE E EEEE EE EEE EE EEEEEE E 172 425
EEEEEEEEEEE EEE EEEEE E EEEEEEEEEEEE 137 485R -
EEEEE EEEEEE E 266 971
22 2015Balance Sheet : -June-
+Trail Kids
Event held at Ride In
44 participants: adults & kids
Skills coaching
Fun event – Encouraging kids (and kids at heart) to do more trail running
Ran new Ride In trail
Self funding (no financial impact to STF)
Runners Rest sponsored prizes
Request from participants for ongoing events
+Plan going forward
Trail above Coetzenberg Next 3 months Looking at 10 km trail
Signage Standard format Safety education
Proposal to Donor Organization
Next Fund Raising Event End of November