© Copyright Television New Zealand Limited 2015. The material contained in this document is the intellectual

property and confidential information of Television New Zealand Limited and amy not be used without Television

New Zealand’s prior written permission.

Audience Content Creators Advertisers

Audiences are watching more

video online

New voices are emerging

Brands are also able to tell stories that reflect their values: more easily and in a new way

Source: McKinsey

“Even as marketing reaches new heights with technology-enabled measurement, the importance of the story hasn’t diminished…

…but ways to tell it are morphing continually as the stuff of storytelling encompasses richer digital interactions, and mobile devices become more powerful communications tools. In this world, creativity is in greater demand than ever.”

Source: McKinsey

What will OnDemand Shorts look like?

Branded Non-branded

Extensions Acquisitions Original programming

Content buckets

Extensions Acquisitions Original programming

Content buckets

Branded Non-branded

Programming + Promotion + Platform

OD Shorts =

The advertiser proposition

Online video TVNZ

TVNZ On Demand Shorts

Content Focus

•  Predominantly short-form

•  Mainly one-offs •  Internationally

relevant •  Non-linear/on

demand •  Fast-paced

•  Long form •  Serialised •  Locally relevant •  Linear

•  Short form •  Serialised •  Locally relevant •  Non-linear/on

demand •  Fast-paced

Content Focus

•  Clickable • Passionate • Authentic •  Inspiring •  Social currency • Bingeable •  Excellent talent • Beautiful

Content Focus

-­‐-­‐Low

to h

igh

impo

rtan

ce

-­‐-­‐Low

to h

igh

impo

rtan

ce

• Unscripted comedy •  Science/education/infotainment •  Sports •  Food/cooking • Automotives •  Fashion/beauty • News •  Entertainment/Magazine/Talkshow • Documentary • Gaming •  Scripted comedy/drama

Content Focus

A new context to view

A different style of story An alternative voice

The Successful Project

Promotional Editorial    

TVNZ  Owned  Media  

Search  Brand  Owned  media  

TVNZ  Promos  Online  &  Online  

Network

Guidelines

•  Prioritise the audience

•  Take inspiration from/complement the brand

•  Be credible

•  Be agile

WHAT’S THE BIG IDEA?

Blade NZ Two handsome* Kiwi icons** are rollerblading*** the length of New Zealand

*OK, not that handsome **Not really iconic ***Oh, and they can’t actually rollerblade

Blade NZ •  A12 x 4-7 minute webisodes

•  Tongue-in-cheek, light-hearted, and inclusive

•  A unique way to showcase the incredible NZ country and people

•  A humorous and adventurous tale of friendship and hard times

•  Footage already shot

•  Launching end of April/beginning of May

•  Jumbo Media

•  A hosted magazine style show about the hand-built motorbike scene

•  Tips and tricks, new products and events

•  Visits to the sheds of some of New Zealand’s most dedicated builders

Hand Built Motorbikes

•  Each ep. will show New Zealand’s most celebrated racer, Graeme Crosby, rebuild a “basket case” bike bought from the wrecker’s for less than $120 into a completed custom machine worthy of a museum.

•  Appeal to motoring fans, design fans, and anyone interested in the passion of an underground movement taking place in New Zealand

•  10 x 6 minute edited webisodes

•  Tomorrowland Productions

Hand Built Motorbikes

Short documentaries •  3 minute documentaries from

up-and-coming New Zealand film makers, centred around a particular theme, e.g. ‘home’ and ‘connection’.

•  Exquisitely shot, fascinating stories about New Zealand and New Zealanders

Short documentaries •  Ten documentaries will be created

around a theme relevant to the brand partner

•  Proven success story from the Loading Docs team: 600,000 views, 3 years of NZOA funding, a partnership with NZIFF, broadcast on TVNZ OnDemand

•  Notable Pictures

Cool Shit with Sam Wallace Sam Wallace is the ultimate action man! Since his humble beginnings on kids television, he has amassed a CV full of cool stuff. Watch TV ONE’s Breakfast every other week and you’ll see Sam working a job that most of us can only dream about.

So far this year he’s attempted to ride the 300km Alps2Ocean Cycle Trail, flown a jetpack, crash landed a 747 in Frankfurt (simulator ONLY) and ridden the tea cups on Brighton Pier.

Put it this way, if he wasn’t doing any of this high adrenalin stuff for a living then he’d probably be cliff diving or working for NASA. He’s even got a science degree – I know, we didn’t believe it either!

Cool Shit with Sam Wallace •  What is it? The weird and wonderful stuff that if

you won Lotto you would probably buy, use once and gift it to your pool cleaner.

•  Sam’s mission is to find it, put it to the test in amazing environments and then tell you what he thinks of it.

•  Technology in the form of planes, trains and automobiles. Gadgets for the high rollers. Stuff to fill a man cave.

Cool Shit with Sam Wallace What could an episode look like? •  The Lily Drone. A drone that you literally throw up in

the air and it follows you. Sam takes one on a downhill heli-biking mission from the top of the Coromandel.

•  It’s a hair raising 2300m vertical drop through bush, farmland, scrub and river crossings – all captured on our little drone friend Lily - bringing up the rear.

•  The Lily Drone captures some spectacular footage. Sam’s conclusion to this episode – does he want one and will he fork out $1000 to buy one?

Cool Shit with Sam Wallace •  8 x 5 minutes

•  Promotion on-air through TV ONE’s Breakfast as well as the social media world of Instagram, Twitter and Facebook.

•  In a first series of 8 episodes in 2016, Sam will explore a range of Cool Shit and put it to the test.

Thank you robbie.spargo@tvnz.co.nz